What you'll do
Client A growing cutting-edge e-commerce company located in South Portland, Maine. They manufacture and sell a portfolio of brands in the personal care space including retail and skincare. They sell their products via their own online stores and Amazon in the US, Canada, UK, Europe, and Australia. Their team of about 60 people operates from their production facility in South Portland.
Role Summary A data-driven performance marketer deeply experienced in paid acquisition, Amazon advertising, customer retention, and Google Ads. This person will optimize campaigns across platforms, identify profitable scaling opportunities, and improve funnel performance across brand sites and Amazon listings. You will collaborate with UX, design, SEO, and email—your core responsibility is driving growth through expert ad management and full-funnel performance optimization.
Responsibilities
Manage, optimize, and scale paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok.
Strengthen Amazon PDPs (SEO, bullets, imagery, pricing, variations).
Participate in strategy + execution for Amazon Advertising (SP, SB, SD campaigns), bid optimization, keyword harvesting, and catalog troubleshooting.
Conduct structured A/B testing across landing pages, ads, and Amazon listings.
Manage Google Ads (PMax, Search, Shopping) including feed optimization, query filtering, and creative testing.
Identify and monitor KPIs in order to take proactive action and improve performance.
Work with CRO & UX resources to improve conversion through messaging and page flow.
Identify scalability opportunities and new audiences.
Guide creative strategy for performance-driven ad concepts.
Work with customer retention team on subscription plans and execution.
Identify threats (competition, rising CPCs, listing issues) and propose solutions.
Qualifications
7–10+ years of hands-on growth or performance marketing experience.
5+ years managing Google Ads and/or Amazon Ads at scale.
Proven track record improving conversion rates, lowering CPA, and scaling profitable campaigns.
Strong analytical background and familiarity with Shopify, Amazon Seller Central, Klaviyo, and feed tools.
Experience with A/B tests and CRO.
Able to guide creative direction, not responsible for design output.
Experience
Marketing management: 8 years (Required)
Project management: 8 years (Required)
Data analytics: 5 years (Required)
Qualities for Success
Ability to drive work independently
Exceptional organizational skills and attention to detail
Ability to think critically and to solve problems
Excellent communication and organizational skills
Strong ability to multitask and manage multiple projects simultaneously
Comfortable with being adaptable to a quickly changing environment
Benefits
A seat on an early rocket ship with huge growth potential
Creative freedom paired with performance data to learn and improve
A team that actually cares about great work
Opportunities to shape client brands
Competitive pay and potential equity upside as we scale
Long-term contractor commitment in a full-time remote role
USD compensation
#J-18808-Ljbffr Paired
Interested in this role?
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.