[Remote] Performance Marketing Strategist - Breakout

Note: The job is a remote job and is open to candidates in USA. Kraken is a mission-focused company rooted in crypto values, seeking to accelerate the global adoption of crypto. The Performance Marketing Strategist will lead performance marketing across various channels and markets, owning the strategy and execution of all paid media while collaborating with different teams to achieve aggressive marketing targets.

Responsibilities

Own the global performance marketing strategy across every paid channel Breakout invests in - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyondSet and manage budget, forecasts, and channel mix across regions and customer segments, with full accountability for CAC, payback, and ROAS against our targetsRun every ad account, every day. You will be in Meta Ads Manager, Google Ads, TikTok Ads Manager, and every other platform we buy on - briefing, building, launching, optimising, and killing campaigns yourself. This is a hands-on role, not a management rolePartner with our Performance Creative Designer to design, test, and iterate creative at volume across video, static, and motion. You do not design ads, but you know what makes a winning one and can brief it into existenceBuild and maintain a structured testing roadmap across new and emerging channels (web3 DSPs, endemic crypto publishers, gaming, CTV, beta ad products) with clear success criteria and kill rulesWork with Analytics and BI to build the measurement and attribution infrastructure a modern performance program needs - MMP implementation, pixel hygiene, server-side tracking, incrementality testingPartner with Lifecycle, Content, Affiliate, and Product to connect paid to the full funnel so acquisition compounds with activation and retentionPartner with Payward’s (Kraken’s) performance marketing team to trade frameworks, channel learnings, and live test results. Use their data and platform relationships where they accelerate what you are doing at Breakout, and feed your best insights back to the wider groupTranslate test learnings into repeatable frameworks, playbooks, and documentation the whole marketing org can draw fromPresent results, forecasts, and strategic bets directly to Breakout and Kraken leadershipAdditional duties and responsibilities as assigned Skills

6+ years of hands-on performance marketing experience, with a clear track record of building or running paid acquisition programs at scale in a high-growth environmentDemonstrated success running multi-million-dollar paid budgets across a mix of channels, with real accountability for CAC and payback - not just impressions and clicksDeep hands-on experience across the major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic, plus comfort exploring emerging platformsStrong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement. You know when to trust a platform metric and when to stress-test itSharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craftAnalytical depth. At home in spreadsheets, dashboards, and SQL-adjacent work. You build your own models to pressure-test assumptions before anyone else doesComfortable being both the strategist and the operator. You can pitch a channel test to leadership on Monday, build and launch it yourself on Tuesday, and translate the first read into a board-ready narrative by FridayCrypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category. You understand who our traders are and what they care aboutThrives in a fast-paced, remote, outcome-driven environment. You do not need permission to run a test, and you do not mind showing your work when it does not landPrior experience in prop trading, leverage trading, futures, or regulated financial productsExperience running global, multi-region paid acquisition with localised channel mixes and budgets Company Overview

Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely. It was founded in 1911, and is headquartered in Remote First, US, with a workforce of 1001-5000 employees. Its website is https://www.kraken.com/.