Senior Performance Marketing Manager, Global Paid Social & Mobile UA

Coinbase needs someone to own paid social and mobile user acquisition across global markets. This is a hands-on performance role for a marketer who can turn testing into better acquisition efficiency.

What the role really is

You’ll own global paid social and mobile UA strategy and execution, with responsibility for large budgets and new user acquisition targets. The job runs on disciplined experimentation, careful measurement, and clear recommendations to senior leaders.

What you'll do

• Run paid social across Meta, TikTok, Snap, and Reddit, plus mobile display campaigns.
• Test creative, audiences, bidding strategies, app store pages, and landing experiences. Turn results into playbooks for global markets.
• Work with Data Science and Analytics on experiments, incrementality tests, and mobile measurement frameworks.
• Manage relationships with ad platforms and mobile measurement partners.
• Build dashboards showing spend and performance by geography, product, and channel. Surface risks and opportunities to leadership.
• Work with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

What they want

• At least five years of hands-on performance marketing experience, with deep paid social and mobile UA expertise.
• A track record managing large budgets and improving acquisition efficiency across channels and markets.
• B2C experience. Fintech, crypto, or consumer financial products are a strong plus.
• Experience with mobile measurement, including SKAN, measurement partners, event strategy, and incrementality testing across app and web.
• Strong analytical and experimentation skills, with experience using spreadsheets and BI tools.
• Technical fluency with LLMs, automation tools, and no-code or low-code platforms to build agents and AI-driven workflows.
• Clear communication and cross-functional skills, including the ability to influence senior stakeholders.
• Strong project management across geographies, campaigns, tests, and competing priorities.
• Responsible use of generative AI, with human oversight.

Why it's interesting

You’ll connect paid acquisition to downstream business outcomes, shape measurement approaches, and build experiments that can scale across markets. Coinbase’s growth team works on customer acquisition and revenue across paid channels globally.

Salary

$170,765 to $200,900 USD base salary, excluding equity and bonus.

Location

Remote - USA
Remote: REMOTE
Contract: FULL_TIME