VP, Global Affiliate Marketing & Live Commerce

SharkNinja wants affiliate and live commerce to become a global demand engine. This is a revenue and margin job for a builder who knows creators, commerce, and production.

What the role really is

You’ll lead affiliate and live commerce for Shark and Ninja across markets. The target is to scale toward $1B in attributed demand. That means building the creator community, improving the program and its tech, and making live shows sell profitably.

What you'll do

• Set the global demand target, operating model, and performance standards for affiliate and live commerce.
• Recruit, activate, develop, and retain creators, with clear focus on how quickly they make a first sale and how well they keep selling.
• Shape commissions, incentives, creator tiers, and benefits.
• Work with Product to build the tools behind creator discovery, briefs, links, attribution, payouts, and shoppable clips.
• Grow creator commerce across TikTok Shop, Meta, YouTube, marketplaces, and SharkNinja’s ecommerce sites.
• Lead live teams, hosts, formats, programming, production, and agency and MCN partners.
• Connect offers and promotions with inventory, merchandising, brand, and supply chain.
• Track contribution margin, cost per attributed transaction, creator amplification returns, and GMV per live hour.
• Build a center of excellence to share playbooks, creative, tools, and training across markets.

What they want

• A track record of building affiliate or creator commerce into a meaningful revenue channel, with GMV, growth, and margin results to show for it.
• Commerce experience in ecommerce, merchandising, category management, or marketplaces. You understand assortment, pricing, promotions, inventory, and margin.
• Experience scaling live commerce, including hosts, formats, production, programming, and agency or MCN partners.
• Strong creator relationships and experience recruiting, negotiating with, developing, and retaining creators.
• A feel for content that holds attention and sells product.
• Working knowledge of a major commerce platform’s attribution, commissions, creator tools, and paid amplification.
• Experience partnering with Product or engineering to build commerce or marketing technology.
• Financial credibility and experience running a channel to a contribution margin target.
• Experience leading distributed teams and launching brands, products, or channels in international markets.
• Comfort working without a settled playbook, across time zones, with international travel.

Why it's interesting

This role puts affiliate and live commerce under one global leader, with room to shape both the operation and the technology behind it. SharkNinja sells products through retailers, its own online channels, and distributors around the world.

Salary

$265,000 to $315,000 USD

Location

Needham, MA, United States. Onsite. Full-time.