The Challenge
Outreach is the agentic AI platform powering revenue teams at enterprise scale (Databricks, SAP, Verizon). You'll own the MarTech strategy that drives pipeline and revenue impact across their GTM engine.
Your Mission
Audit existing MarTech stack (Salesforce, Marketo, 6sense, LeanData) and identify 3-5 quick wins for data flow optimization and campaign efficiency
Establish data governance framework and lead segmentation strategy to enable personalized, high-performing campaigns
Design lead scoring and routing workflows to improve sales handoff quality and reduce time-to-contact
Build foundational reporting dashboards tracking lead flow, conversion rates, and attribution across marketing channels
Execute full MarTech stack integration roadmap, ensuring seamless data sync between marketing, sales, customer support, and product systems
Scale 3+ high-impact demand gen campaigns with documented playbooks, achieving 15%+ QoQ improvement in lead quality and conversion
Implement compliance framework for GDPR, CCPA, and industry standards across all marketing technology and data practices
Deliver strategic recommendations on MarTech investments with clear ROI projections, supporting revenue growth targets
KPIs You'll Own
Lead Quality Score
Track percentage of marketing-qualified leads (MQLs) that convert to sales-qualified leads (SQLs) and pipeline.
Campaign ROI
Measure revenue influenced by marketing campaigns against spend, targeting 4:1 or better return.
Data Accuracy Rate
Monitor CRM/MarTech data completeness and accuracy to ensure reliable segmentation and reporting.
Integration Uptime
Track system reliability and data sync success rates across all connected MarTech platforms.
Sales-Marketing Alignment Score
Measure lead routing accuracy and handoff quality through regular sales and marketing feedback loops.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or CMO)
Current Team
Not specified; cross-functional collaboration with content, design, growth, digital marketing, sales, and product teams
New role or backfill status not disclosed
The Package
Salary
$130K-$160K
Remote
Remote (on-site noted but description says 'Remote within the US' - confirm with recruiter)
Benefits & Perks
Company Intelligence
Outreach (founded 2014) is the only complete agentic AI platform for revenue teams, powering enterprise organizations like Databricks, SAP, Siemens, and Verizon. They combine conversation intelligence, assistive AI, and agentic AI to automate revenue workflows across prospecting, deal acceleration, retention, and forecasting.
Founded
2014
Customers
Databricks, SAP, Siemens, Verizon
Is This Role For You?
- You've managed enterprise MarTech stacks (Salesforce, Marketo, 6sense, LeanData) at scale and can optimize for both performance and data integrity
- You're data-obsessed and can translate marketing metrics into revenue impact that resonates with sales leadership
- You thrive owning end-to-end processes: lead scoring, routing, segmentation, and attribution-and you can document them so others execute consistently
- You want to shape GTM strategy at a high-growth B2B SaaS company where your ops decisions directly influence enterprise revenue
- You prefer execution-only roles without strategic influence; this role requires proactive optimization and cross-functional leadership
- You lack hands-on MarTech experience or familiarity with the enterprise stack they use (Salesforce, Marketo, 6sense, LeanData)
- You're not comfortable with compliance, data governance, and regulatory complexity (GDPR, CCPA) as core responsibilities
Interview Process
Recruiter screening
Confirm MarTech experience, enterprise stack proficiency, and interest in revenue operations at scale
Hiring manager conversation
Deep dive on MarTech strategy, past optimization wins, and approach to data governance and cross-functional alignment
Case study or technical assessment
Likely scenario around MarTech audit, integration planning, or lead scoring strategy (format TBD with recruiter)
Cross-functional panel
Meet with VP Marketing, Sales Operations, and/or Product to assess collaboration style and strategic thinking
Final offer discussion
Compensation, start date, and first 30/60/90-day priorities
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About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.