The Challenge
Create Wellness is building a category-defining wellness brand and needs a Director of Marketing Ops to be the operational backbone-owning the systems, processes, and cross-functional coordination that keep campaigns moving across demand gen, product marketing, creative, social, and retail.
Your Mission
Map and document current marketing campaign workflow; identify 3-5 process gaps causing delays or misalignment
Audit and rationalize existing martech stack (CRM, DAM, PM tools); present recommendations for consolidation or new tooling
Build comprehensive campaign calendar with full visibility across Growth, Content, Creative, and Lifecycle functions
Establish RACI framework and intake process for all campaign briefs with clear milestone tracking and accountability
Implement standardized performance framework with consistent metrics, tagging, and attribution across all campaigns
Lead end-to-end implementation of one major martech platform upgrade or new tool integration
Systematize marketing operations documentation (intake, briefs, checklists, launch processes); reduce coordination overhead by 30%+
Build dashboards and reporting cadence that give leadership real-time visibility into campaign pipeline health and ROI
KPIs You'll Own
Campaign Launch On-Time Rate
Percentage of campaigns launching within 3 days of scheduled date; target 95%+
Martech ROI & Utilization
Cost per tool vs. active user adoption and feature usage; eliminate low-adoption tools
Cross-Functional Coordination Efficiency
Average time from brief intake to launch sign-off; target 20% reduction within 6 months
Attribution Accuracy
Percentage of campaigns with clean tagging and traceable ROI; target 90%+ by month 6
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
Cross-functional pod including Growth, Content, Creative, Social, Lifecycle, and Retail stakeholders
New role or backfill-team composition will grow as you systematize operations
The Package
Salary
$150K-$180K base
Variable
Likely performance-based bonus (typical 15-25% for director-level ops roles)
Equity
Competitive equity package (startup standard)
Remote
On-site in Manhattan with flexible hybrid setup
Benefits & Perks
Company Intelligence
Create Wellness is a category-defining wellness brand focused on helping consumers feel their best every day. Operating in CPG/wellness space with omnichannel presence (direct, retail, social). Small, high-output team structure with fast execution.
Customers
Direct-to-consumer + retail distribution
Culture
High-growth startup mentality; expects excellence and speed; fun execution environment; flat hierarchy with real impact
Is This Role For You?
- You've run marketing ops at a consumer/CPG company and understand the complexity of multi-channel campaign coordination
- You're hands-on with martech (CRM, MA platforms, DAM)-you actually know how to evaluate, implement, and optimize these tools
- You love building systems and processes that scale without creating bureaucracy-structure that enables faster execution
- You thrive in startup environments where roles are fluid and your decisions directly impact GTM success
- You're looking for a pure strategic role-this is 60% hands-on ops, 40% strategic planning
- You need extensive remote flexibility; this is on-site in Manhattan with hybrid elements
- You haven't managed or co-owned martech stacks or led cross-functional campaign operations at scale
Interview Process
Recruiter Screen
Culture fit, ops background validation, martech depth check
Head of Marketing Conversation
Deep dive on current ops challenges, vision for scaling, expectations for day 1
Cross-Functional Panel
Meet Growth, Creative, Content leaders; understand collaboration style and communication
Operations Case Study
Real scenario: design a campaign intake process or martech rationalization plan for their current setup
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for marketing ops jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Senior Director, Marketing Operations and Performance
Jobgether • US
Marketing Operations Sr. Manager / Director
Jobgether • US
CRM Automation & MarTech Lead
Toogoodtogo • København, Hovedstaden, Denmark
Director of Marketing Operations and Technology
Jobgether • US
Context
About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.