Senior Lead - Marketing Operations & Strategy

Accountabilities:

• Partner with Marketing and Go-to-Market leadership teams to develop strategic priorities, operational plans, and growth initiatives aligned with business objectives.

• Analyze complex business challenges using qualitative and quantitative research to identify opportunities and deliver actionable recommendations.

• Design and execute primary and secondary research projects to support marketing strategy, product development, brand positioning, and campaign planning.

• Conduct market sizing, forecasting, customer analysis, competitive benchmarking, and industry research to inform executive decision-making.

• Identify emerging market opportunities and trends that support long-term business growth.

• Develop and maintain account intelligence strategies to identify high-potential prospects and strengthen customer acquisition and retention efforts.

• Manage marketing databases by ensuring data quality, cleansing records, enriching account and contact information, and maintaining accurate intelligence.

• Integrate data from multiple sources into unified reporting systems and ensure ongoing database accuracy.

• Utilize CRM platforms, including Salesforce, to manage data quality, validate records, generate reports, and support operational excellence.

• Build reports, dashboards, and strategic insights using SQL and analytics tools to improve marketing performance.

• Collaborate with cross-functional teams including Sales, GTM Strategy, Finance, and Operations to support strategic planning and execution.

• Lead multiple strategic initiatives simultaneously while maintaining high standards of execution and stakeholder communication.

Requirements:

• 6-8 years of professional experience, including at least 6 years in strategy, management consulting, corporate strategy, or a similar role within a B2B SaaS or technology environment.

• Minimum 5 years of experience in marketing strategy, market research, or marketing operations.

• Strong experience conducting primary, secondary, and tertiary market research.

• Hands-on experience using SQL to generate reports, perform analysis, and produce actionable insights.

• Familiarity with sales intelligence and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, RocketReach, Lusha, Tracxn, or similar platforms.

• Experience identifying Ideal Customer Profiles (ICP) across multiple customer segments and product portfolios.

• Strong analytical skills with the ability to interpret large and complex datasets and translate findings into business recommendations.

• Experience conducting market, industry, financial, and competitive analysis to support strategic planning.

• Excellent problem-solving, communication, and stakeholder management skills.

• Strong project management abilities with experience leading multiple initiatives in fast-paced environments.

• Ability to prioritize effectively, adapt quickly, and collaborate across cross-functional teams.

• MBA from a leading institution and/or a technology or engineering degree is considered an advantage.

Benefits:

• Remote-first work environment with flexibility to work from home.

• Home office allowance covering workspace setup, connectivity, accessories, co-working spaces, and wellbeing support.

• Comprehensive medical insurance for employees, spouse, up to two dependent children, and parents or parents-in-law.

• Unlimited paid time off to promote work-life balance and personal wellbeing.

• Gratuity benefits in accordance with applicable regulations.

• Opportunity to work on high-impact strategic initiatives within a global technology environment.

• Collaborative culture focused on innovation, learning, and professional growth.

• Competitive compensation package and comprehensive employee benefits.

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