Director Marketing Operations and Analytics

Accountabilities:

• Partner with marketing leadership to define and operationalize data-driven marketing strategies, including KPI frameworks, performance scorecards, and predictive analytics initiatives.

• Lead marketing operations and analytics efforts to ensure accurate, scalable, and actionable reporting across all marketing programs.

• Drive cross-functional alignment between marketing, sales, product, and data teams to improve visibility, consistency, and decision-making.

• Oversee marketing performance tracking, ensuring clear visibility into campaign effectiveness, budget efficiency, and ROI against targets.

• Develop and implement data governance practices to ensure high-quality, compliant, and reliable marketing data across systems and tools.

• Act as a central operational liaison, resolving bottlenecks and improving communication across teams to accelerate execution.

• Lead optimization of marketing processes and workflows to improve efficiency, scalability, and agility without introducing unnecessary complexity.

• Manage and support the Marketing Operations function, including campaign execution enablement, MarTech optimization, and reporting infrastructure.

• Provide actionable, data-driven insights and recommendations to senior leadership to guide strategic marketing decisions.

Requirements:

• 8-10+ years of experience in marketing operations, analytics, strategy, or related roles in fast-paced, data-driven environments.

• Bachelor’s degree in business, marketing, communications, or a related field; advanced degree (MBA) preferred.

• Strong background in cross-functional program management, ideally in high-growth or consulting environments.

• Proven ability to design and manage complex, data-driven marketing systems, including KPI frameworks and performance reporting structures.

• Hands-on experience with marketing automation platforms such as Marketo, including campaign execution and CRM integration.

• Strong proficiency with data visualization and analytics tools such as Looker, Tableau, or equivalent platforms.

• Demonstrated ability to translate complex data into clear insights and strategic recommendations for executive stakeholders.

• Strong communication and stakeholder management skills with experience aligning diverse cross-functional teams.

• Experience in change management, process optimization, and organizational transformation initiatives.

• Highly analytical, proactive, and comfortable operating in fast-moving, ambiguous environments.

Benefits:

• Competitive compensation aligned with experience and market benchmarks

• Opportunity to shape and scale global marketing operations in a high-growth technology environment

• Exposure to advanced AI-driven infrastructure and data-intensive marketing systems

• Strong cross-functional collaboration with senior leadership and technical teams

• Career growth opportunities within a rapidly scaling, innovation-focused organization

• Dynamic, fast-paced environment emphasizing ownership, accountability, and impact

• Comprehensive benefits package including healthcare coverage and paid time off (where applicable)

• Remote-friendly flexibility depending on role structure and location.

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