The Challenge
You'll own the operational engine behind a fast-scaling enterprise cybersecurity GTM-building the data infrastructure, attribution models, and automation that directly drive pipeline and revenue. This is a mission-critical role where marketing ops isn't a cost center; it's the backbone of how deals get sourced, tracked, and closed.
Your Mission
Audit and optimize the existing marketing tech stack (HubSpot, Salesforce, attribution tools); identify gaps and quick wins for data integrity
Establish clean lead routing, scoring, and SLA frameworks aligned with enterprise sales cycles and account-based motions
Build initial attribution model reflecting complex, long-cycle B2B cybersecurity buying journeys; report pipeline contribution by campaign
Create executive-ready dashboards translating marketing activity into GTM outcomes (pipeline influenced, sales-accepted leads, cycle time)
Own and scale ABM campaign infrastructure across HubSpot and Salesforce; automate lifecycle triggers and nurture workflows
Define and implement data governance standards across marketing, sales, and revenue ops; ensure compliance and security requirements
Redesign email marketing strategy and execution in HubSpot for enterprise audiences; optimize send timing, segmentation, and performance metrics
Partner with Revenue Operations to align go-to-market metrics; build predictive reporting on deal velocity and forecast accuracy
KPIs You'll Own
Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL) conversion rate
Track quality and relevance of leads entering the sales funnel; target alignment with enterprise buyer profiles.
Pipeline influenced by marketing (bookings attributed)
Revenue impact of marketing activities across full customer lifecycle; link campaign spend to closed-won deals.
Lead routing SLA adherence
Percentage of leads meeting routing and follow-up time standards; measure operational excellence of lifecycle engine.
Data integrity score (CRM cleanliness)
Audit completeness and accuracy of contact, account, and opportunity records; drive cross-functional confidence in reporting.
Campaign execution velocity
Time from campaign concept to launch; measure automation and workflow efficiency gains quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Revenue Officer (likely)
Current Team
Marketing, Sales, Revenue Operations, IT, Security, Legal stakeholders across GTM organization
New role (backfill or expansion unclear; described as 'at the center of fast-scaling' org)
The Package
Salary
$120K-$150K base
Remote
On-site (United States location required)
Benefits & Perks
Company Intelligence
Jobgether is posting this role on behalf of a partner company in the cybersecurity space operating at enterprise scale. The company runs a sophisticated, long-cycle B2B GTM engine requiring complex marketing operations and revenue alignment.
Is This Role For You?
- You've spent 5+ years building marketing operations infrastructure in B2B SaaS, ideally supporting enterprise or ABM motions
- You're comfortable with HubSpot and Salesforce-and you've owned lifecycle architecture, lead routing, or attribution models
- You thrive on translating data chaos into actionable GTM insights; you want your work to directly impact pipeline and revenue
- You love working cross-functionally with Sales, IT, and Security teams; you can speak both technical and executive fluently
- You need remote flexibility; this is on-site in the US
- You prefer tactical execution over strategic systems-building; this role is about architecture and governance
- You lack hands-on experience with HubSpot and Salesforce; this is not an overview-level position
Interview Process
Screening
Initial conversation with recruiter to confirm experience with HubSpot, Salesforce, and long-cycle B2B GTM
Technical Assessment
Walk through a real-world attribution modeling challenge or CRM data integrity scenario
Team Interviews
Meetings with VP of Marketing, Head of Sales, and Revenue Operations leader to assess collaboration and strategic fit
Case Study / Project
Potential take-home project designing a lifecycle architecture or campaign automation workflow for enterprise ABM
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Context
About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.