The Challenge
Inspira Education is a VC-backed edtech unicorn disrupting admissions coaching globally. You'll architect the CRM and data infrastructure that scales their DTC revenue engine across medical, legal, and business school verticals.
Your Mission
Audit current HubSpot instance, identify data quality gaps, and implement standardized data governance protocols across sales, marketing, and student success
Map and document all existing workflows; identify 3-5 quick wins for process improvement and execute them with stakeholder buy-in
Set up complete UTM tracking strategy and GA4 integration with HubSpot; establish baseline attribution reporting
Integrate all third-party tools (webinar platforms, Outgrow, GTM) into the CRM stack and validate data flows
Own end-to-end attribution infrastructure; deliver monthly cohort analysis and CAC/LTV reporting that informs budget allocation
Build self-service dashboards for sales, marketing, and ops teams that reduce ad hoc analysis requests by 60%
Design and implement scalable playbooks for lead routing, nurture sequences, and pipeline hygiene; measure adoption rates and impact on conversion
Partner with leadership on 2-3 strategic initiatives (e.g., product-qualified lead criteria, multi-touch attribution model, global ops scaling)
KPIs You'll Own
HubSpot Data Quality Score
Percentage of required fields completed and validated across contacts, companies, and deals.
Attribution Model Accuracy
Alignment between GA4, ad platform attribution, and HubSpot touch points; variance from actuals.
Dashboard/Report Usage & Adoption
Monthly active users on key dashboards and time-to-insight on self-serve reporting vs. ad hoc requests.
Sales Process Efficiency Gain
Reduction in admin overhead, faster deal progression, and improved forecast accuracy post-workflow redesign.
CRM System Integration Coverage
Percentage of critical tools (GTM, GA4, webinar, Outgrow, ad platforms) fully integrated and syncing data.
Tools & Stack
Your Team
Your Manager
CRM Operations Leader / VP of Operations (assumed; not specified)
Current Team
Existing CRM leadership team; cross-functional touchpoints with sales, marketing, and student success
Backfill/expansion to scale CRM operations
The Package
Salary
$85K-$110K base
Equity
Likely equity grant (VC-backed growth stage)
Remote
On-site only: 5 days/week, Gramercy office, New York, NY
Benefits & Perks
Company Intelligence
Inspira Education is one of the fastest-growing edtech startups in the US, serving as the world's leading network of top admissions coaches for medical, legal, business, and college studies. Backed by Zeev Ventures, Quiet Capital, Craft Ventures, and founders like Jeff Fluhr (StubHub) and David Sacks (PayPal/Yammer), Inspira is disrupting entrenched application processes with software and services that democratize access to coaching.
Funding
Series B+ (multi-stage VC backing; exact amount not disclosed)
Customers
Students applying to medical, legal, business, and college programs globally
Culture
Fast-paced, mission-driven, collaborative; bias toward action and continuous improvement
Is This Role For You?
- You're a HubSpot power user who loves translating messy business needs into clean, scalable CRM architecture
- You thrive in cross-functional environments and enjoy educating teams on process and systems change
- You're obsessed with data quality, attribution, and turning analytics into actionable insights for revenue teams
- You want to own a high-leverage ops role at a VC-backed growth company and see the impact of your work on global scaling
- You're detail-oriented but action-biased-willing to get hands-on and ship fast, not just document forever
- You need remote flexibility; this is 5 days/week on-site in NYC with no exceptions
- You're uncomfortable with ambiguity or prefer heavily documented processes over creating them from scratch
- You view ops as purely administrative rather than a strategic revenue driver
Interview Process
Screening Call
Hiring manager or recruiter discusses your ops background, HubSpot expertise, and motivation for the role (30 min).
Technical Deep Dive
Walk through your most complex CRM/ops implementation; discuss data architecture, integrations, and attribution approach (60 min).
Stakeholder Conversations
1-2 conversations with sales, marketing, or student success leads to assess collaboration fit and cross-functional problem-solving (30-45 min each).
Leadership/Case Study Round
Discuss growth strategy, operational priorities, and how you'd approach building scalable processes for a scaling edtech company (45 min).
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About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.