Founding Growth Marketer

We’re looking for our first Growth Marketer — a creative, scrappy generalist who will own how the world discovers our product. You’ll sit at the intersection of storytelling, search, social, and product, turning a powerful developer platform into a brand that builders, operators, and teams actively seek out.

This is a true 0-to-1 role. There is no existing playbook, no inherited content calendar, and no agency support. You’ll design the playbook, ship the first campaigns, and build the loops that compound over time. You’ll report directly to the founders and play a key role in shaping how the product converts visitors into power users.

If you love writing, obsess over what makes a post go viral, can dissect a landing page in seconds, and believe marketing is a product discipline — this role is for you.

What You Will Own

Brand & Narrative

Define how the product sounds, looks, and feels across every touchpoint. Translate a technical platform into a story that resonates with both engineers and non-engineers — from homepage copy to keynote decks to the voice on social channels.

SEO & Organic Acquisition

Build the content engine from scratch. Own keyword research, topical authority, technical SEO hygiene, and long-tail strategy that turns search intent into activated users. Balance ranking-driven content with pieces that earn backlinks and shape the category.

Content Strategy

Ship a steady cadence of blogs, tutorials, videos, launch posts, case studies, and community content. Partner with engineering to turn product depth into content that teaches, converts, and spreads.

Social & Community (0-to-1)

Stand up and scale programs across Twitter/X, Meta (Facebook/Instagram), TikTok, Reddit, and LinkedIn. Learn each platform’s native language, run weekly experiments, and identify which channels compound.

Influencer & Creator Partnerships

Identify trusted builders, creators, and technical voices. Run outreach, craft briefs, negotiate scope, and measure ROI. Build a repeatable program that turns one-off collaborations into sustained distribution.

Product-Led Growth Loops

Work closely with engineering and design to embed growth into the product — onboarding, activation, referrals, sharing primitives, and in-product moments that drive organic reach.

Funnel & Analytics

Instrument, measure, and iterate across the full funnel — from impression to activated user. Run hypothesis-driven experiments and make decisions based on data, not intuition.

Who You Are

1–3 years experience, with exceptional slope

You’ve worked in marketing, content, or growth — at a startup, agency, or independently. You may not have seen everything, but you learn fast and improve constantly.

Writer at heart

You have taste. You can write a tweet, a long-form essay, and a landing page headline — and you know what separates good from great.

Generalist with range

You’re comfortable writing, editing video, debugging SEO issues, briefing creators, and analyzing funnels. You don’t wait for specialists — you figure it out and ship.

Platform-native

You actively use platforms like X, TikTok, Reddit, LinkedIn, and Instagram. You understand what works, who matters, and why most brand content fails.

Rapid learner

You enjoy working at the frontier — whether it’s AI-driven search, creator ecosystems, or new workflows. You’re energized by unfamiliar problems.

High agency

You spot friction and fix it — whether it’s a weak landing page, missing tracking, or unclear messaging. You act without waiting for permission.

AI-native

You use tools like Claude, ChatGPT, and emerging creative AI daily — as leverage, not a crutch — and understand where they add value vs. flatten creativity.

Quantitative mindset

You’re comfortable with spreadsheets and dashboards. You use data to justify bets and quickly kill what isn’t working.

Bonus Points

A portfolio of content, campaigns, or side projects that exceeded expectations (viral threads, ranked blogs, growing a channel, building a community)

Technical fluency — experience with code, APIs, or no-code tools

Experience in developer tools, AI, or technical B2B products

Experience running creator or influencer programs end-to-end (or being a creator yourself)

Early-stage startup experience (pre-Series A), especially as an early marketing or growth hire

The Team

You’ll work directly with the founders to shape go-to-market strategy and the product roadmap. The team is small, high-density, and focused on intellectual honesty, strong taste, and rapid execution.

Why Join?

Founding influence

You’ll define how the world discovers and understands the product — the brand, the voice, the category.

Build the playbook

A rare chance to own growth at the frontier of AI and developer tools. The learning curve here compounds fast.

High talent density

Work with a small, driven team focused on building the future of agentic software.

The Engagement

Status: Full-time

Location: Remote-friendly (Global)

Vibe: High-intensity, mission-driven, and creatively obsessed