Head of Marketing

If you think marketing is mostly campaign launches, this isn’t your job. ShopBack needs someone who can own growth across Singapore and Malaysia, lead a team, and make the numbers earn their keep.

What the role really is

You own marketing for ShopBack Online in two markets, from acquisition through retention. That means setting the strategy, making budget calls, and being accountable for results across a wide mix of channels. You’ll work with local teams and regional stakeholders, then turn performance data into the next move.

What you'll do

• Set and run marketing strategy for user acquisition, growth, and retention across CRM, social media, partnerships, digital and content marketing, and influencers.
• Grow demand and develop user funnels for existing and new business initiatives.
• Lead, coach, and support the marketing team so people know what they own and can deliver.
• Read campaign and business reports, find useful signals, and recommend changes.
• Report campaign performance and provide regular management updates.
• Manage the marketing budget, forecast ROI, and decide where investment goes.

What they want

• 8 to 10 years in growth marketing strategy, including team management.
• Experience in eCommerce, B2C marketing, social media, or startups.
• A track record of building and running creative campaigns across the marketing mix.
• A structured thinker who can break ambiguous challenges into solvable problems.
• Strong data analysis skills, using quantitative and qualitative evidence to guide strategy, decisions, product iterations, and roadmap priorities.
• Commercial judgment, budget management, and reporting experience.
• Strong leadership, communication, and relationship-building skills.
• Creative instincts for campaigns and improving how the team works.
• An AI builder mindset, using tools like Claude or Cursor to move faster and build smarter.

Why it's interesting

You’ll own a broad growth remit in two markets, with room to shape campaigns, budgets, funnels, and team direction. ShopBack operates a shopping, rewards, and payments platform across Asia-Pacific, and expanded into North America in 2025. The company describes its culture as candid, open, and collaborative, with opportunities to take on greater challenges.

Salary

Competitive compensation based on performance.

Location

Singapore, Singapore. Onsite. Full-time.