What you'll do
If you can make paid and organic discovery work as one acquisition system, this is your seat. You’ll set the strategy across three brands and lead the people who run each channel.
What the role really is
You’ll own how people discover Everand, Fable, and Scribd. That means connecting channel strategy, budget, attribution, and creative to acquisition results. The job is part operator, part team leader, part numbers person.
What you'll do
- Set strategy across paid search, paid social, affiliate, SEO, and visibility in LLM-driven search.
- Allocate budget across performance channels.
- Manage and develop channel owners across those areas.
- Lead attribution and reporting, then use the data to shift spend and improve return on investment.
- Work with brand marketers on campaigns that pair brand storytelling with acquisition.
- Partner with creative on assets built to earn engagement and conversions.
- Test emerging channels for new market opportunities.
What they want
- At least 6 years running performance marketing channels and managing meaningful paid budgets in-house at a B2C company.
- At least 2 years managing people directly.
- Strong grounding in paid search, paid social, and affiliate, plus working knowledge of SEO and LLM visibility.
- A clear grasp of LTV/CAC, attribution, and incrementality. MMM experience is a plus.
- Experience owning or evaluating marketing technology for ad management, SEO monitoring, or attribution.
- An analytical approach, with the ability to turn data into decisions.
- Comfort using AI tools for marketing tests, reporting, and creative production.
- Good creative judgment and experience working across buying and creative teams.
- Clear communication, cross-brand collaboration, and a customer-first mindset.
Why it's interesting
You get to shape acquisition across three products, with a broad channel remit and direct influence over where the budget goes. Scribd, Inc. builds products that help people move from access to insight, application, and expertise.
Salary
$112,500 to $211,000 USD
Location
San Francisco, onsite, full-time
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.