B2B Marketing Manager, DACH

GrowthTalent is a job board for growth and GTM roles across the US, France, and LatAm. This job is for a marketer who can turn DACH market knowledge into pipeline, then show the receipts.

What the role really is

You own B2B marketing across Germany, Austria, and Switzerland. That means building the local plan with Sales, connecting channels around priority accounts, and staying accountable for pipeline and revenue impact. You’ll work closely with the DACH Consumer Marketing Lead to coordinate B2B and B2C activity while keeping B2B outcomes clear.

What you'll do

• Set and run the DACH B2B marketing plan around local revenue goals, customer needs, and market opportunities.
• Work with Sales and GTM leaders on territory planning, target accounts, pipeline reviews, strategic opportunities, and quarterly business reviews.
• Build full-funnel programs across events, executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, and digital channels.
• Tailor programs for priority accounts and buying groups, especially senior technical decision-makers. Connect customer proof, partners, content, and seller follow-up to move opportunities forward.
• Partner with Marketing Operations on segmentation, campaign setup, data quality, attribution, reporting, and performance recommendations.
• Adapt global campaigns, product launches, and messaging for DACH customers, industries, language, and expectations.
• Develop customer stories and advocacy with Sales, Customer Success, Customer Marketing, Comms, and customer stakeholders.
• Build programs with technology, consulting, and implementation partners where they can extend reach, add customer value, or contribute to pipeline.
• Manage planning, budget, agencies, campaign pacing, reporting, and priorities.
• Create repeatable playbooks and share what works with teams across EMEA.

What they want

• 12+ years in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS.
• A track record of measurable pipeline and revenue impact, ideally in complex enterprise sales cycles.
• Experience marketing high-value products with long sales cycles and multiple decision-makers.
• Comfort carrying pipeline goals and explaining how marketing created, influenced, or accelerated opportunities.
• Strong partnerships with enterprise Sales teams on account priorities, pipeline reviews, executive engagement, and opportunity follow-up.
• Experience working with Marketing Operations on campaign design, segmentation, measurement, attribution, and reporting.
• Good commercial judgment: use data to make trade-offs and redirect investment when needed.
• A generalist approach that brings channels together into one market plan, plus experience coordinating B2B and consumer marketing.
• A strong read on DACH enterprise buying dynamics and the local customer, industry, cultural, and regulatory context.
• The ability to work across local, regional, and global priorities in an international organization.
• Strategic thinking and hands-on follow-through, with clear prioritization when capacity is tight.
• Credibility with senior customer decision-makers, especially technical C-suite audiences, as well as Sales and partner teams.
• Fluency in German and English, and interest in helping DACH organizations adopt AI responsibly.

Why it's interesting

The remit spans major enterprises, digital natives, startups, developers, partners, and a business community navigating AI adoption. You’ll own the local plan, carry pipeline goals, and connect DACH execution with specialist teams in London and global Marketing. If you like switching from market strategy to the next practical blocker, this role has room for both.

Salary

Not disclosed

Location

Munich, Germany. Remote: REMOTE. Contract: FULL_TIME