Senior Marketing Manager, Customer Informatics

Accountabilities:

As Senior Marketing Manager, Customer Informatics, you will lead regional marketing strategy and commercialization initiatives while connecting global product direction with North American market needs.

• Develop and execute the North America marketing strategy for Informatics solutions in alignment with global portfolio and commercial priorities.

• Translate global product strategies, positioning, and launch plans into regional market development, segmentation, messaging, and sales enablement programs.

• Identify and evaluate digital health services, partnerships, collaborations, and adjacent solutions that can expand the informatics portfolio.

• Develop and present business cases for investment in new digital health services and solutions.

• Lead launch planning and execution for informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking.

• Define compelling regional value propositions that demonstrate how informatics solutions improve laboratory efficiency, workflows, data visibility, clinical decision-making, and customer retention.

• Create sales tools, messaging, training materials, and customer-facing content that enable effective commercial execution.

• Partner with Sales, Service, Product Management, Marketing, Finance, Operations, and other cross-functional teams to drive commercialization success.

• Monitor portfolio performance through adoption, utilization, customer feedback, revenue contribution, and competitive positioning.

• Collaborate with sales and service leadership to strengthen field understanding and positioning of informatics solutions within the broader customer value proposition.

• Support customer reference programs, case studies, peer-to-peer initiatives, webinars, conferences, and thought leadership activities.

• Bring North American market insights, competitive intelligence, customer feedback, and growth opportunities to global informatics and corporate strategy teams.

Requirements:

The ideal candidate brings substantial healthcare marketing experience, strong commercial judgment, and the ability to translate complex technical solutions into clear customer value.

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or a related field.

• Typically 10+ years of relevant experience with a Bachelor’s degree, 8+ years with a Master’s degree, or 5+ years with a PhD; equivalent experience may be considered.

• Proven experience commercializing products or solutions within a regulated healthcare, diagnostics, or related environment.

• Strong understanding of healthcare and clinical laboratory customer workflows and market dynamics.

• Demonstrated experience developing marketing strategies, positioning, segmentation, launch plans, and sales enablement programs.

• Strong communication, presentation, analytical, and storytelling skills, with the ability to simplify complex technical capabilities into compelling customer benefits.

• Proven ability to influence and collaborate with cross-functional stakeholders in a matrixed organization.

• Strong business acumen and the ability to combine strategic thinking with hands-on execution.

• Experience evaluating new market opportunities, partnerships, digital health solutions, or adjacent commercial opportunities is highly valuable.

• Ability to work autonomously and remain organized and self-motivated in a remote environment.

• Willingness to travel up to 20% overnight.

• This position is not currently eligible for visa sponsorship.

Benefits:

• Remote, full-time position in the United States.

• Salary range of $135,371-$175,982 USD.

• Bonus-eligible compensation.

• Medical, dental, and vision insurance.

• Life and disability insurance.

• 401(k) retirement plan.

• Employee Assistance Program.

• Employee Stock Purchase Plan.

• Paid time off, including sick time.

• Paid holidays.

• Opportunity to work at the intersection of healthcare, diagnostics, informatics, and digital health.

• Collaborative, team-oriented environment with opportunities to

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