Marketing Scientist

Accountabilities:

• Own the end-to-end measurement journey for a portfolio of large-scale brands, from customer kickoff and test design through analysis, interpretation, and strategic recommendations.

• Build, interpret, and translate marketing measurement outputs, including Marketing Mix Models (MMM), incrementality tests, and attribution analyses, into actionable decisions around channel mix, budget allocation, and growth strategy.

• Design measurement strategies based on each customer's media mix, investment levels, business objectives, and highest-priority business questions.

• Evaluate findings across confidence levels, null results, halo effects, attribution gaps, and cross-channel relationships, making complex results understandable to non-technical stakeholders.

• Apply strong working knowledge of major paid media and advertising channels, including Meta, Google, TikTok, YouTube, CTV, OOH, Linear TV, Retail, AppLovin, and similar platforms.

• Help brands understand differences between platform-reported performance and true incremental business impact across complex omnichannel environments.

• Translate channel-specific performance questions into broader strategic recommendations around incrementality, customer acquisition, and investment allocation.

• Support high-value prospective customer conversations as a measurement subject matter expert, connecting analytical capabilities to real-world business challenges.

• Identify recurring customer challenges and provide actionable feedback to Product teams, distinguishing genuine product limitations from education or operational-context gaps.

• Incorporate real customer and organizational context into product and measurement decisions, helping ensure analytical insights can be effectively implemented.

• Collaborate closely with Marketing Science, Data Science, Product, and Customer Success teams to continuously improve measurement strategies and customer outcomes.

• Contribute to the development of measurement approaches and operating practices in an environment where the playbook continues to evolve.

Requirements:

• Demonstrated experience operating at meaningful marketing scale, with direct accountability for marketing performance and business outcomes rather than solely providing agency or advisory services.

• 5+ years of experience running or closely overseeing paid media across Meta, Google, TikTok, or comparable platforms at significant scale.

• Strong understanding of marketing measurement methodologies, including last-click attribution, multi-touch attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing, with the ability to understand when each approach is most appropriate.

• Experience evaluating or acting on incrementality test results, such as GeoLift, holdout tests, or synthetic control methods, where findings directly influenced a real-world budget or marketing decision.

• Ability to explain statistical concepts such as test confidence, null results, attribution gaps, and measurement limitations in clear, accessible language.

• Strong understanding of paid media platform mechanics, attribution windows, reporting limitations, and the differences between platform-reported results and actual incremental impact.

• Demonstrated omnichannel marketing fluency across DTC, Amazon, wholesale, retail, and other offline and digital environments.

• Ability to understand the measurement challenges created by complex omnichannel business models and avoid applying digital-only frameworks where they do not fit.

• Exceptional executive communication skills, with the ability to effectively engage CFOs, CMOs, media buyers, and other senior stakeholders while adapting communication to different levels of technical expertise.

• Strong consulting, analytical, critical-thinking, and problem-solving abilities, with a demonstrated ability to turn ambiguous questions into practical business recommendations.

• Comfortable challenging assumptions and communicating difficult findings, including null results or recommendations that may contradict existing stakeholder expectations.

• High level of credibility, ownership, curiosity, and commercial judgment, with a strong focus on customer outcomes.

• Comfortable working in an environment where processes and best practices are continuously being developed and refined.

• Strong cross-functional collaboration skills and willingness to contribute to product development and broader organizational priorities.

• Ability to work effectively in a fast-paced, remote environment where speed, candor, adaptability, and continuous learning are highly valued.

Benefits:

• Fully remote work environment.

• Opportunity to work with sophisticated ecommerce brands generating approximately $50M-$500M+ in annual revenue.

• High-impact individual contributor role with significant ownership over customer measurement strategies and business recommendations.

• Exposure to advanced marketing measurement methodologies, including MMM, incrementality testing, and attribution analysis.

• Cross-functional collaboration with Marketing Science, Data Science, Product, and Customer Success teams.

• Opportunity to influence product direction through direct customer insights and real-world measurement challenges.

• Fast-paced, highly collaborative environment focused on moving quickly and delivering measurable customer value.

• Strong emphasis on customer impact, transparency, curiosity, integrity, empathy, and continuous improvement.

• Opportunity to help shape emerging measurement practices rather than simply following an established playbook.

• Meaningful exposure to executive-level stakeholders and strategic marketing decisions.

• Equal opportunity workplace committed to diversity and inclusion.

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