The Challenge
Nagomi is defining a new category in security (Agentic Exposure Ops). You'll build demand generation from the ground up-not maintaining channels, but creating the narrative and motion that turns market attention into revenue pipeline.
Your Mission
Map out integrated demand engine across digital, content, events, outbound, and partnerships with clear pipeline attribution
Develop and launch positioning/messaging framework that differentiates Nagomi in the exposure ops space
Establish baseline metrics for pipeline generation, conversion rates, and sales velocity by source
Align demand strategy with sales and product marketing; run first cross-functional campaign
Generate $2M+ in attributed pipeline from demand generation efforts
Scale top-performing channels and campaigns; kill underperformers with clear ROI data
Build and train demand generation team (SDRs, content, or campaign specialists as needed)
Own full-funnel metrics: lead quality, deal velocity, win rates by segment, and customer acquisition cost
KPIs You'll Own
Pipeline Generated
Total qualified pipeline value attributed to demand generation campaigns and channels.
Cost Per Qualified Lead
Blended cost to acquire a lead that converts to an opportunity.
Pipeline Velocity
Average time from first touch to qualified opportunity and deal stage progression.
Channel Mix & ROI
Attribution and return on investment by channel (digital, events, content, outbound, partners).
Win Rate by Source
Percentage of opportunities from demand gen that close, segmented by source and persona.
Tools & Stack
Your Team
Your Manager
VP of Marketing or CMO (not specified)
Current Team
Working cross-functionally with product marketing, sales, SDRs, field team; team size not specified
New role; you'll likely build out demand gen team under you
The Package
Salary
$160K-$200K base
Variable
Likely 20-30% bonus tied to pipeline and revenue impact
Equity
Expected for senior role at growth-stage company
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Nagomi Security is the first Agentic Exposure Ops Platform designed to prevent preventable breaches by turning fragmented security signals into coordinated action. Recognized by Gartner as a Cool Vendor in ASCA, they're shifting security from reactive workflows to continuous execution.
Culture
Mission-driven, fast-moving, high execution bar. Values outcomes over activity. Direct communication, strategic thinking paired with rapid execution.
Is This Role For You?
- You've built B2B SaaS pipeline from scratch and know the difference between activity and impact
- You think in integrated systems-not siloed campaigns-and can connect digital, events, content, and outreach
- You're comfortable with ambiguity and fast pivots; you thrive in early-stage/hypergrowth environments
- You have strong instincts for messaging and positioning; you know what resonates with buyers and why
- You're a channel specialist or marketer who needs prescriptive processes and clear playbooks before executing
- You optimize existing demand gen systems but don't build new ones; you prefer maintenance over creation
- You measure success by activity (emails sent, events hosted) instead of pipeline and revenue impact
Interview Process
Recruiter screen
Confirm background in B2B SaaS demand gen and pipeline ownership
Hiring manager conversation
Deep dive on campaign strategy, messaging instincts, and cross-functional leadership
Case study or presentation
Likely asked to present a demand gen strategy or campaign for a security/infrastructure tool
Cross-functional panel
Meet with VP Marketing, Head of Sales, and product marketing to assess alignment and execution
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.