Senior Demand Generation Manager - Workleap Agent

Accountabilities

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Own and execute the demand generation strategy, focusing on increasing qualified pipeline and supporting new business acquisition.

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Analyze the full marketing funnel to identify acquisition sources, conversion gaps, and opportunities to improve lead quality and sales outcomes.

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Manage paid media campaigns and external agency partnerships, allocating budgets, defining testing strategies, and optimizing performance against pipeline and revenue objectives.

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Develop and test outbound marketing initiatives alongside inbound programs to diversify acquisition channels and generate new business opportunities.

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Lead SEO initiatives in collaboration with specialist partners, improving organic visibility across traditional search engines and AI-powered search platforms.

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Optimize website performance and conversion rates by defining objectives for key pages, improving landing pages and forms, and running continuous experiments.

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Establish and regularly review the channel mix, making data-driven investment decisions and presenting performance insights during weekly business reviews.

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Build automated reporting processes using AI tools to streamline funnel analysis, agency reporting, and website performance diagnostics.

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Collaborate closely with Content, Sales, and RevOps teams to align messaging, acquisition strategies, and pipeline objectives.

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Monitor campaign performance, communicate results and learnings, and continuously refine strategies based on measurable business outcomes.

Requirements

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5+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS company with a sales organization.

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Proven experience managing substantial paid acquisition budgets, ideally $50,000 or more per month.

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Demonstrated success growing inbound pipeline and experimenting with outbound acquisition strategies, supported by measurable performance results.

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Strong understanding of paid media, campaign optimization, SEO, conversion rate optimization, and full-funnel marketing strategies.

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Experience managing external marketing agencies, including defining briefs, challenging recommendations, evaluating performance, and adjusting strategies when necessary.

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Ability to independently create compelling marketing copy, advertisements, and landing pages, with a strong understanding of effective messaging and creative execution.

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Hands-on experience optimizing B2B websites, landing pages, forms, and conversion journeys, supported by analytics tools such as GA4, HubSpot, or equivalent platforms.

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Ability to guide SEO specialists and understand the evolving impact of AI-powered search and large language models on customer discovery.

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Strong analytical skills, with the ability to build reports, interpret marketing data, identify trends, and translate insights into actionable decisions.

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Familiarity with AI-powered productivity and reporting tools, such as Claude, to automate workflows and improve marketing efficiency.

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Excellent judgment, adaptability, and ownership, with the ability to make decisions in ambiguous environments, experiment quickly, and communicate results clearly.

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Excellent English communication skills, as most target audiences and marketing initiatives focus on the United States and English-speaking Canada.

Nice to have:

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Experience in HR technology or related SaaS markets.

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Familiarity with small and medium-sized business (SMB) audiences.

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Experience with free-product, free-trial, or product-led acquisition strategies.

Benefits

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Competitive base salary ranging from CAD 105,000 to CAD 140,000, depending on location, experience, and market conditions.

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On-target earnings (OTE) ranging from CAD 115,000 to CAD 155,000.

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Long-Term Incentive Plan (LTIP), offering the opportunity to participate in the company's long-term growth.

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Retirement savings support through an RRSP program.

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Family health insurance coverage.

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Access to telemedicine services.

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Annual wellness budget to support personal well-being.

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Flexible vacation policy.

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Fully remote work arrangement across Canada, with access to a Montreal office.

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Two in-person team gatherings per year to strengthen collaboration and team connections.

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Access to Claude AI tools to support productivity, experimentation, and innovation.

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Opportunity to join a growing marketing team and contribute directly to the development of an innovative AI-powered product.

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A fast-paced, collaborative environment that encourages ownership, continuous learning, and professional growth.

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