HubSpot & Lifecycle Marketing Manager

Just Right Reader is a forward-thinking curriculum provider committed to advancing literacy for students from Birth through 12th Grade. Our comprehensive resources are designed to support all learners, including upper-grade students requiring additional intervention to develop foundational skills. Grounded in the Science of Reading, our high-quality materials and tools equip educators with the support they need to accelerate achievement and foster lifelong readers.

Position Overview

Own HubSpot for the Marketing department and lead the B2B customer lifecycle strategy. This role is accountable for how Marketing uses HubSpot and for managing the external HubSpot agency if needed to deliver effective campaigns, automation, reporting, and revenue growth.

Key Responsibilities

Act as Marketing's lead owner and internal expert for HubSpot.

• Manage the HubSpot agencies marketing projects, including briefs, priorities, timelines, budgets, deliverables, and performance.
• Manage HubSpot workflows, emails, forms, landing pages, lists, lead scoring, and reporting.
• Build B2B lifecycle campaigns across acquisition, nurturing, onboarding, retention, and re-engagement.
• Plan and coordinate webinars, including speakers, promotion, registration, delivery, and follow-up.
• Develop webinar nurture campaigns that convert attendees and registrants into qualified leads.
• Maintain CRM data, lifecycle stages, segmentation, automation rules, and platform governance.
• Partner with IT on HubSpot integrations, data governance, access, security, and technical troubleshooting.

Partner with Sales to improve lead qualification, routing, and follow-up. Define and optimize Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) criteria and handoff workflows.

• Report on campaign, funnel, webinar, and revenue performance.
• Maintain email deliverability, consent, and data-protection standards.
• Manage marketing attribution models and tracking to accurately evaluate channel performance and campaign ROI.

Results

HubSpot effectively supports the Marketing department's goals. The HubSpot agency delivers high-quality work on time and within budget. Increased lead-to-customer conversion and marketing-generated pipeline. Webinars generate engagement and qualified leads. Reliable CRM data, automation, and reporting. Improved customer activation, retention, and engagement.

Qualifications

B2B lifecycle or demand-generation marketing experience is required. Hands-on experience owning HubSpot Marketing Hub and CRM. Experience managing a HubSpot agency or similar external partner. Experience delivering automated email, nurture, and webinar campaigns. Strong understanding of lead management, segmentation, and reporting. B2C lifecycle marketing experience and HubSpot certifications are desirable.

Why Join Us

At Just Right Reader, we're transforming how children learn to read. You'll be part of a passionate, growing team committed to educational equity, literacy innovation, and joyful learning.

Mission-driven company focused on improving literacy and education outcomes. Collaborative and innovative work environment with opportunities for growth and development. Competitive salary and benefits package.