The Challenge
Frank & Eileen is a woman-owned B Corp leader in sustainable fashion opening a Madison Avenue flagship and expanding to a new LA campus. You'll own the email, SMS, and push strategy to deepen relationships with their cult customer base through personalized, data-driven communication.
Your Mission
Audit and optimize the current CRM tech stack (Klaviyo, Attentive, etc.) for scale ahead of Jan 2027 campus move
Build a documented segmentation framework using RFM, behavioral, and predictive models to replace ad-hoc practices
Launch 3-4 A/B tests focused on open rates and revenue per send with clear baseline metrics
Create real-time dashboards showing email/SMS health, engagement trends, and subscriber file health for weekly leadership review
Grow email/SMS subscriber base by 15-20% while maintaining list quality; reduce unsubscribe rates by 10%
Increase email revenue per send by 12-15% through propensity modeling and behavior-driven personalization
Design and implement integrated CRM support for Loyalty, Foundation, and Reloved programs with documented success metrics
Establish test-and-learn cadence with at least 2 tests running monthly; document learnings and build internal playbooks
KPIs You'll Own
Revenue Per Send (RPS)
Track email and SMS revenue contribution per message to optimize send frequency and timing.
Email Open Rate & Click-Through Rate
Monitor engagement health across segments to identify deliverability or content issues early.
Subscriber File Growth & Quality
Measure new subscriber acquisition, churn, and list decay rates to maintain a healthy, engaged database.
Conversion Rate by Segment & Channel
Isolate performance by audience segment and channel (email vs SMS) to guide personalization strategy.
Second Purchase Rate & Propensity Score Accuracy
Measure how well propensity models predict repeat buyers and optimize messaging to high-intent segments.
Tools & Stack
Your Team
Your Manager
Head of Digital Growth
Current Team
Team responsible for email, SMS, and push notifications (size not specified)
Backfill or new hire not specified; you will manage the existing CRM team
The Package
Salary
$130K-$150K base
Remote
Hybrid (downtown LA office) transitioning to on-site at new Playa Vista campus opening January 2027
Benefits & Perks
Company Intelligence
Frank & Eileen (founded 2009) is a woman-owned, woman-led sustainable fashion brand known for reinventing the women's button-up using premium Italian fabrics. B Corp certified with the highest score of any woman-owned US apparel brand, the company has grown intentionally through wholesale and DTC e-commerce, recently opening a flagship on Madison Avenue and expanding HQ to Playa Vista, CA.
Founded
2009
Customers
Direct-to-consumer and wholesale partnerships; strong, engaged customer community
Culture
Intentional, values-driven, woman-led; commitment to sustainability, slow fashion, and entrepreneurship as force for good
Is This Role For You?
- You've managed Klaviyo or Attentive at scale in DTC fashion, apparel, or lifestyle and have real revenue impact to show
- You love RFM and behavioral segmentation and can translate data into clear strategic narratives for non-technical stakeholders
- You're a test-and-learn evangelist who gets energized by A/B testing and continuous optimization cycles
- You thrive in collaborative, fast-paced environments and can balance commercial goals with brand storytelling
- You need full remote work-this role is hybrid transitioning to on-site in Playa Vista by Jan 2027
- You're looking for a pure tactical email role; this requires strategic tech stack ownership and team leadership
- You've never used propensity modeling or lack hands-on CRM platform expertise (not just strategy)
Interview Process
Phone Screen
Recruiter confirms CRM/lifecycle background, Klaviyo/Attentive experience, and fit for on-site LA role
Hiring Manager Interview
Head of Digital Growth deep-dives on segmentation strategy, propensity modeling experience, and cross-functional collaboration approach
Case Study or Work Sample
Likely asked to present a past segmentation strategy, A/B test plan, or email performance analysis
Final Round
Senior leadership interview (possibly CMO or CEO) to assess strategic thinking and cultural fit with values-driven brand
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Lead, Lifecycle & Brand Voice
Jobgether • US
Lead Strategist, CRM & Loyalty
Jobgether • Canada
Director, Retention | Poppy & Peonies
Jobgether • Canada
Creative Lead, Lifecycle & Retention
Jobgether • US
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.