The Challenge
Marc Fisher Footwear manages a powerhouse portfolio of 12+ global footwear brands including GUESS, Nine West, and Calvin Klein. You'll own social presence across multiple distinct brand voices, driving engagement and loyalty in a competitive fashion market.
Your Mission
Establish content calendars for all 3 brand accounts aligned with Q1 promotional strategy and cultural moments
Audit competitor social strategies and identify 5+ high-performing content formats to test across brands
Build baseline social KPI dashboard tracking engagement rate, reach, saves, and conversion metrics weekly
Execute first on-set photoshoot content capture and deliver 20+ on-brand organic posts to social channels
Grow social following by 15-20% across all 3 brand accounts through optimized content cadence and algorithm-first strategy
Develop and launch 2 influencer/brand partnership campaigns with performance tracking against engagement targets
Create proprietary content performance playbook identifying top 3 content pillars, formats, and posting windows by brand
Reduce customer service response time by 50% through community management SOP and escalation protocols
KPIs You'll Own
Engagement Rate
Track likes, comments, shares, saves as % of followers weekly to identify winning content formats per brand
Reach & Impressions
Monitor organic reach growth month-over-month to assess content resonance and algorithm favorability
Follower Growth
Target 15-20% quarterly growth across all 3 accounts through content quality and community building
Content Performance Score
Rate each post by engagement multiple vs. average to optimize future content strategy and calendar planning
Community Sentiment
Monitor comment sentiment and DM tone to assess brand health and identify emerging customer concerns
Tools & Stack
Your Team
Your Manager
Sr. Brand Content and Social Media Manager
Current Team
Shared team managing 3 distinct brand social accounts; Marketing department oversees campaigns and photoshoots
New role or backfill not specified - treat as growth opportunity
The Package
Salary
$50K-$60K base
Remote
Hybrid: 3 days on-site in NYC, 2 days remote
Benefits & Perks
Company Intelligence
Marc Fisher Footwear is an established full-service fashion footwear company founded in 2005. They manage 12+ globally recognized brands including GUESS, Nine West, Calvin Klein, Tommy Hilfiger, Hunter Boots, and Kenneth Cole—handling everything from design and sourcing to distribution and marketing.
Founded
2005
Customers
D2C and wholesale across 12+ owned footwear brands
Is This Role For You?
- You've managed social accounts for fashion/footwear brands and can prove follower growth and engagement lift with metrics
- You're obsessed with TikTok, Reels, Pinterest trends and can spot what's about to blow up before it does
- You can write distinct brand voices—switching from edgy to aspirational to classic without losing authenticity
- You're comfortable being a solo operator managing 3 accounts simultaneously with strong organizational systems
- You have hands-on video/photography skills (filming, editing) and won't outsource content creation entirely
- You need remote-first flexibility—this is 3 days on-site NYC, non-negotiable for photoshoots and team collaboration
- You're looking for equity upside or significant variable compensation—this is a fixed $50-60K role
- You can't prove social media growth with actual numbers (follower %, engagement %, reach metrics) from past roles
Interview Process
Initial screening
Phone/video screen with recruiter on background, relevant experience, and why footwear/fashion matters to you
Portfolio review
Come prepared with 3-5 social accounts you've managed, specific metrics (growth %, engagement rate, best-performing content), and your role
Hiring manager interview
Deep dive with Sr. Brand Content & Social Media Manager on brand voice strategy, trend forecasting, and how you'd approach 3 distinct brand accounts
Content challenge (likely)
Create 2-3 sample social posts for different brand voices with captions and reasoning—shows writing ability and brand understanding
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.