What you'll do
Toast needs someone to make its content travel. This role suits a strong writer who can find the right people to pitch, earn placements, and keep building off-site authority.
What the role really is
You own the work between publishing and getting noticed elsewhere. That means earning links, citations, and mentions, and helping Toast show up in the sources search engines and AI systems trust.
What you'll do
- Pitch relevant blogs and industry publications for organic coverage and backlinks.
- Build relationships with third-party review sites and pursue inclusion and better placement.
- Write guest posts and own each one from draft through placement.
- Run outreach campaigns for Toast’s free tools, articles, comparison pages, and other resources.
- Find and close backlink and citation gaps with competitors.
- Track lost and toxic links, anchor text, and potential removal or disavow actions.
- Keep outreach targets, URLs, link types, and statuses organized in a shared tracker.
- Monitor Reddit for useful conversations and help build a genuine community presence.
- Work with Brand Content & Authority, PR, and Product to find opportunities and secure placements.
- Develop new outreach channels and partnership ideas, and make the case for pursuing them.
- Use AI tools for research, pitch drafts, and gap analysis.
What they want
- At least 4 years in SEO or content marketing, with a record of earning backlinks and organic coverage.
- Strong writing skills. You can draft the pitch and the guest post yourself.
- Experience running outbound outreach campaigns at scale.
- Familiarity with SEO, AEO, or GEO tools such as Ahrefs, Profound, or Google Search Console.
- Comfort using AI and LLM tools, plus an understanding of how AI citation ecosystems work.
- Clear written communication and the project management instincts to keep several workstreams moving.
Why it's interesting
You own distribution end to end, from finding an angle to getting the placement. The work spans search, industry publications, review sites, and Reddit, with a direct focus on where AI systems find and cite information about food and hospitality.
Salary
$83,000 to $133,000 USD base salary.
Location
Remote. Full-time.
Ready when you are
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Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.