The Challenge
Luminate is the entertainment industry's data backbone, powering Billboard and Variety charts. You'll architect the global marketing machine to 4x ARR while positioning them as the indispensable authority to C-suite buyers at multi-billion dollar studios and labels.
Your Mission
Audit current marketing stack, RevOps alignment, and team structure; deliver 100-day strategic plan with clear ARR attribution model
Define enterprise positioning narrative and value prop that resonates with studio/label executives; socialize with sales and board
Establish marketing budget framework with strict ROI discipline; implement board-ready reporting dashboard on CAC, LTV, and revenue contribution
Assess M&A pipeline and build marketing playbook for target due diligence and post-acquisition integration
Launch global go-to-market campaign anchored on new positioning; measure product adoption and pipeline velocity by territory
Build and scale international marketing team with proven talent in EMEA and APAC; establish consistent standards and processes
Elevate product marketing function with dedicated strategic resources; drive 3+ complex B2B SaaS/API GTM launches with measurable adoption
Execute first M&A marketing integration; capture synergies and retain customer base through coordinated communications and brand strategy
KPIs You'll Own
Booked ARR Attributed to Marketing
Total annual recurring revenue closed with marketing contribution tracked through RevOps pipeline
CAC Payback Period
Months to recover customer acquisition cost; target efficiency benchmark by segment
Pipeline Generated (Qualified)
Net new qualified opportunities attributed to marketing campaigns and channels
LTV:CAC Ratio
Lifetime value of customer divided by acquisition cost; target 3:1 minimum for sustainable growth
Brand Authority Score
Awareness and consideration among C-suite at target enterprise accounts; measured via research and win/loss
International Market Penetration
Revenue mix from new geographies; % of ARR from EMEA, APAC, and emerging markets
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Unknown size; will build and manage globally distributed marketing organization
New CMO role; full team build-out expected
The Package
Salary
$250K-$350K base
Variable
Likely 20-30% performance bonus tied to ARR and marketing metrics
Equity
Expected equity package commensurate with VP/CMO role at growth-stage tech
Remote
On-site, Los Angeles, CA
Benefits & Perks
Company Intelligence
Luminate is the entertainment industry's authoritative data and insights partner, aggregating 500+ verified sources to power Billboard Charts, Variety Streaming Originals Charts, and critical business decisions for record labels, studios, and talent agencies. Positioned as the single source of truth for market share and entertainment metrics across the global entertainment ecosystem.
Customers
Record labels, film studios, talent agencies, entertainment industry executives
Is This Role For You?
- You've scaled B2B SaaS marketing from $10M+ ARR to $50M+; proven ability to build teams and systems that scale internationally
- You speak fluent RevOps-you own the metrics that matter (CAC, LTV, payback period, pipeline velocity) and can architect attribution
- You've successfully navigated M&A as a marketing lead: due diligence, integration, brand consolidation, customer retention
- You're comfortable with enterprise narratives and board-level storytelling; you can position complex data products to C-suite buyers
- You're a demand gen specialist without VP+ leadership experience; this is a full CMO build, not a tactical execution role
- You haven't managed significant budgets with rigor or reported to boards; you'll be accountable for every dollar and attribution
- You lack experience in B2B SaaS, enterprise sales alignment, or data/analytics positioning; this is a sophisticated buyer audience
Interview Process
Initial Screen
CEO or Board member; focus on track record scaling revenue and building marketing organizations
Strategy Session
Present your 100-day plan and positioning narrative for Luminate; show your thinking on ARR 4x strategy
Team Interviews
CEO, Chief Revenue Officer, Chief Product Officer; alignment on RevOps, product marketing, and organizational structure
Board Discussion
Likely board member or investor call on financial accountability and growth trajectory
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CMO roles
Chief Marketing Officers are the most senior marketing leaders in an organization. They set the marketing vision, own the brand, drive revenue through marketing, and represent the customer at the executive table.