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"Creative testing"

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IDT Corporation logo

Mobile Paid Media/Performance Marketing Manager (App Campaigns)

IDT Corporation • Desde casa

Performance MarketingManager3w
Paid MediaROASCreative
Pivot Private Equity logo

Performance Marketing Specialist

Pivot Private Equity • Desde casa

Performance MarketingPleno2w
Paid MediaROASCreative
Superside logo

Lead Creative Strategist (Performance Marketing)

Superside • Desde casa

Performance MarketingLead3w
Paid MediaROASCreative
Tidal logo

COL - Performance Creative & Meta Marketing Specialist

Tidal • Bogotá, Cundinamarca

Performance MarketingPleno$30K-$34K3w
Paid MediaROASCreative
Purolabs logo

Performance Marketing Manager

Purolabs • Medellín, Antioquia

Performance MarketingManager3w
Paid MediaROASCreative
Typeform logo

Senior Paid Marketing Strategist

Typeform • Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote) ; United Kingdom (Remote)

Performance MarketingSeniorRemote1mo
Paid MediaROASCreative
Kaplan logo

Performance Marketing Assistant

Kaplan • Bogotá, Cundinamarca

Performance MarketingPleno1mo
Paid MediaROASCreative
FeverUp logo

Senior Performance Marketing Manager

FeverUp • Madrid

Performance MarketingSenior1mo
Paid MediaROASCreative
Doctoralia logo

Global Performance Marketing Manager

Doctoralia • Bogotá, Cundinamarca

Performance MarketingManager3w
Paid MediaROASCreative
Doctoralia mexico logo

Global Performance Marketing Manager

Doctoralia mexico • Mexico City

Performance MarketingManagerRemote3w
Paid MediaROASCreative

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What is Performance Marketing?

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Performance Marketing Salary Range

$65K–$170K in the US, with senior managers at agencies or high-growth startups reaching $200K+

See full salary data →

Go deeper

Growth Marketing vs Performance Marketing: What's the Difference?

These two titles get confused constantly. One owns the full funnel, the other owns paid channels. Here's the real difference — and why it matters for your career.

Frequently Asked Questions

What does a Performance Marketer do?

Performance marketers manage paid advertising budgets across digital channels. They create campaigns, optimize targeting and creative, track conversions, and continuously improve return on ad spend.

What's the difference between Performance Marketing and Growth Marketing?

Performance marketing focuses specifically on paid channels and ROAS. Growth marketing is broader — it includes paid but also organic, product, lifecycle, and experimentation across the full funnel.

Which paid channels should I learn first?

Start with Google Ads (Search) and Meta Ads (Facebook/Instagram). These are the two largest platforms and the most commonly required skills. Then add LinkedIn for B2B or TikTok for DTC.

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