O que você vai fazer
Location : Plantation, FL (On-site)
Rate: $90,000, $100,000 / Year + Plus Performance based bonus
*Experience: * 10 Years Minimum
ABOUT THE COMPANY
We are a fast-growing U.S.-based digital marketing agency specializing in lead generation systems for local service businesses, medical spas, wellness spas, massage businesses, beauty clinics, and multi-location local brands across the United States.
We are looking for a senior-level operator who can solve difficult advertising problems, build scalable systems, and elevate the performance of our entire ads operation.
WHAT WE OFFER.
- $90,000, $100,000 annually, commensurate with experience
- 1099 independent contractor engagement, flexible, performance-driven
- Direct influence over advertising strategy and internal operations
- Opportunity to build and own SOPs used across the entire team
- Work with a focused niche, med spa and wellness vertical specialists
- Collaborative team environment with room to lead
ROLE OVERVIEW
This is a senior individual contributor and operational leadership role. You will own high-level strategy, recover complex accounts, build the systems our team runs on, and mentor junior specialists
RESPONSIBILITIES
1, High-Level Advertising Strategy
- Own Google Ads and Meta Ads strategy across client accounts
- Improve campaign quality, account stability, and long-term performance
- Identify and execute scaling opportunities for local service businesses
- Reduce wasted spend and eliminate low-quality lead volume
2, Complex Account Recovery & Optimization
You will be the go-to resource for difficult account situations, including:
- High CPL issues and performance drops
- Spam lead problems and poor lead quality
- Meta learning phase instability
- Google Ads conversion tracking failures
- Multi-location campaign complexity
- High-budget account instability and scaling failures
3, SOP & System Development
Build the operational backbone our internal teams run on:
- Campaign launch and account audit SOPs
- Scaling procedures and quality control systems
- Spam lead handling and CRM / offline conversion workflows
- Landing page optimization standards
- Retargeting structures and performance review frameworks
4, Team Leadership & Training
- Mentor and support junior ads specialists and account managers
- Conduct account reviews and performance audits
- Improve operational efficiency and team capacity
- Contribute to a culture of continuous improvement
REQUIREMENTS
Required
- Minimum 10 years of paid advertising experience, Google Ads and Meta Ads
- English fluency required, written and verbal, for internal team collaboration and documentation
- Proven experience in U.S. med spa, wellness, or local service industries
- Demonstrated track record of account recovery and performance improvement
- Deep understanding of lead generation systems and local campaign strategy
- Experience managing high-budget campaigns and conversion tracking integrations
Strongly Preferred
- Go High Level (GHL) experience
- Offline conversion tracking and call tracking systems
- Landing page optimization and A/B testing
- AI-driven optimization tools and automation workflows
- Multi-location campaign management
- Team training and SOP development experience
WHAT SUCCESS LOOKS LIKE
This role is evaluated differently from a standard ads role. Here is what we actually care about:
We do NOT measure success by
- ROAS, CPC, or Lead Volume alone
- Vanity metrics
- High account volume alone
We DO measure success by
- Better lead quality
- Reduced client attrition
- Improved account stability
- Improved operational systems
- Recovery of struggling accounts
- Better scalability across ops
IDEAL CANDIDATE
You are the right fit if you:
- Have 10+ years of hands-on paid ads experience and can back it up with results
- Think in systems, you build processes, not just campaigns
- Thrive in a niche vertical and understand what drives local service buyers
- Want to leave a real operational footprint, not just manage accounts
HOW TO APPLY
Submit your resume and a brief note on your most impactful account recovery or system-building project through Indeed. Qualified candidates will be contacted within 3 business days for a screening call.
Please include your Google Ads and Meta Ads account experience, industries worked in, and any tools or platforms you use regularly.
Pay: $90,000.00 - $100,000.00 per year
Work Location: In person
Ready when you are
Interested in this role?
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.