"Data hygiene"
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APISearch this from Claude Code →Senior Manager, Marketing Operations
Numerator • Bogota, D.C., Capital District, Colombia
Marketing Operations Analyst
73 Strings • São Paulo, São Paulo, Brazil
Business Operations Specialist | Marketing Ops
8am • Bogota, D.C., Capital District, Colombia
What is Marketing Ops?
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.
Marketing Ops Salary Range
$70K–$160K in the US, with directors reaching $180K+
See full salary data →Go deeper
The Complete Guide to Growth Tracking & Analytics
Most growth teams track too little or track the wrong things. In this 55-minute session, two tracking experts break down the full analytics stack — from product analytics to CDPs — and explain how to build a model that drives revenue, not just reports.
Frequently Asked Questions
What is Marketing Operations?
Marketing ops is the function that keeps the marketing machine running. They manage tools (HubSpot, Marketo, Salesforce), build workflows, maintain data quality, and provide reporting and attribution.
What tools do Marketing Ops teams use?
The core stack typically includes a marketing automation platform (HubSpot, Marketo), CRM (Salesforce), analytics (Google Analytics, Looker), and various integration tools (Zapier, Workato).
Is Marketing Ops a good career path?
Excellent. Companies increasingly recognize that their marketing is only as good as their operations. The role offers clear progression to Director of Marketing Ops, RevOps leadership, or VP Marketing.
Marketing Ops Jobs by City
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Adjacent roles
Adjacent Marketing Ops roles
Demand Generation Manager
Pipeline, MQLs, ABM. Where marketing meets the sales number.
Lifecycle Marketing Manager
Email, push, in-app. The channel that compounds with the user base.
Growth Marketing Manager
Run growth experiments. Own a channel. Move the needle.
Marketing Director
First-line marketing leader. Two layers below CMO, hands still on.