The Challenge
Opensignal is building the marketing operations function from scratch—you're not inheriting a team, you're architecting the entire growth infrastructure. Own the lead lifecycle, MarTech stack, and attribution models that directly drive revenue for a global organization.
Your Mission
Audit current MarTech stack (HubSpot, ABM, attribution tools) and deliver prioritized roadmap for optimization and consolidation
Design and implement lead scoring and routing framework that increases Sales conversion velocity by 15%+
Establish data governance standards and complete initial CRM hygiene audit with Sales Ops
Create operational intake process and win buy-in from Marketing and Sales leadership on request prioritization
Launch self-service HubSpot enablement program reducing average request resolution time by 30%
Build attribution dashboard and revenue impact reporting that becomes the 'single source of truth' for leadership
Design and execute 2-3 marketing experimentation frameworks tied to growth metrics
Implement AI-driven automation for high-volume, low-touch workflow processes (nurturing, scoring, routing)
KPIs You'll Own
Lead velocity
Time from MQL to Sales handoff; target 20% improvement within 6 months.
Marketing-attributed revenue
Dollar value closed from marketing-sourced leads, tracked through attribution model.
MarTech stack ROI
Revenue generated per dollar spent on tools; audit and remove tools with negative ROI.
Data quality score
Percentage of CRM records meeting hygiene standards; target 95%+ completeness and accuracy.
Campaign execution velocity
Average time from campaign request approval to launch; reduce friction and turnaround.
Tools & Stack
Your Team
Your Manager
Marketing/Sales leadership (not specified)
Current Team
Sole practitioner in marketing ops; cross-functional stakeholders across Marketing, Sales, Product, Leadership
New function—building the discipline from ground zero
The Package
Salary
$85K-$100K base
Variable
Bonus (amount not specified)
Equity
Included (amount not specified)
Remote
On-site, Boston, MA
Benefits & Perks
Company Intelligence
Opensignal provides mobile intelligence and network data services. The company operates globally and is focused on growth through improved marketing execution and revenue attribution. They're investing in building world-class marketing operations infrastructure.
Culture
Cross-functional, collaborative, data-driven, values competence-based influence and 'we-over-me' mindset
Is This Role For You?
- You've owned MarTech stack optimization and lead lifecycle design at a B2B SaaS company; you speak fluent HubSpot and attribution
- You get energized by ambiguity and building systems from scratch rather than maintaining what exists
- You're equal parts strategic advisor and hands-on executor—comfortable rolling up sleeves for data hygiene and enablement
- You influence through competence, not title, and thrive in cross-functional environments with competing priorities
- You obsess over metrics: lead velocity, CAC, revenue attribution, and MarTech ROI aren't buzzwords to you—they're how you measure success
- You need clear hierarchy and direct authority to get things done; this role demands influence without formal power
- You're looking for a 9-to-5 role managing a team; you'll be hands-on and working cross-functionally on ambiguous challenges
- You're uncomfortable with data work (audits, hygiene, modeling) or see it as someone else's job
- You need a pre-built playbook; you'll be designing operational frameworks and processes from first principles
Interview Process
Phone screen
Hiring manager (likely VP Marketing or SVP GTM) explores MarTech background, lead lifecycle experience, and philosophy on data governance
Case study/working session
You'll analyze a simplified version of their lead lifecycle and MarTech stack, propose optimization, discuss trade-offs
Cross-functional panel
Conversations with Marketing, Sales, and Product leaders to assess collaboration style and ability to influence without authority
Leadership conversation
Final conversation with C-level GTM stakeholder to align on strategic vision and priorities for the function
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.