Marketing Operations Sr. Manager / Director

Accountabilities:

• Lead the design, implementation, and optimization of the marketing operations and revenue infrastructure supporting demand generation and account-based marketing initiatives.

• Develop scalable go-to-market systems that align marketing, sales, and revenue operations while improving efficiency and measurable pipeline contribution.

• Conduct comprehensive audits of existing marketing technology stacks, attribution models, and operational workflows to identify optimization opportunities.

• Build and manage ABM programs across targeted account segments, including account scoring, campaign activation, engagement tracking, and pipeline attribution.

• Create executive dashboards and reporting frameworks that provide visibility into channel performance, engagement metrics, and revenue impact.

• Implement AI-powered workflows and automation strategies that reduce manual processes and improve operational scalability.

• Manage and optimize integrations between marketing automation platforms, Salesforce CRM, BI tools, and other revenue systems.

• Partner closely with executive leadership to define operational roadmaps, prioritization frameworks, and long-term marketing infrastructure strategy.

• Support data-driven decision-making through attribution modeling, performance analytics, and actionable business insights.

• Serve as a strategic force multiplier for the broader marketing organization by improving systems, processes, and operational effectiveness.

Requirements:

• Minimum of 5 years of experience in marketing operations, revenue operations, GTM engineering, or a related strategic operations role.

• Strong hands-on expertise with marketing automation platforms and Salesforce CRM environments.

• Proven success designing and scaling account-based marketing programs with full-funnel tracking and measurable results.

• Advanced analytical and data management skills, including attribution modeling, dashboard development, and BI tool proficiency.

• Demonstrated experience leveraging AI tools, LLMs, automation platforms, and emerging technologies within daily operational workflows.

• Builder mindset with a track record of creating scalable systems, programs, or operational frameworks from the ground up.

• Ability to operate strategically while remaining highly execution-focused and hands-on.

• Excellent communication and executive presentation skills with experience collaborating across leadership teams.

• Familiarity with ABM platforms such as RollWorks, 6sense, Demandbase, or similar technologies strongly preferred.

• Experience with intent data providers, relationship-driven industries, healthcare, senior care, or workforce management environments is a plus.

• Technical familiarity with lightweight automation scripting using Python or JavaScript is preferred.

• Comfortable working remotely while collaborating across teams in a highly connected and video-first culture.

Benefits:

• Competitive salary starting at $120,000 annually, with compensation adjusted based on experience.

• Performance-based bonus opportunity of up to 10%.

• Fully remote work environment with flexibility and autonomy.

• Comprehensive health insurance plans with company-paid employee coverage options.

• FSA and HSA benefit options.

• Company-paid dental insurance for employee coverage.

• Employer-paid life insurance and short- and long-term disability coverage.

• 401(k) retirement plan with company match and safe harbor contribution.

• Paid time off and additional voluntary benefits including vision, accident, critical illness, and supplemental life insurance.

• Opportunity to work in a collaborative, mission-driven environment focused on innovation, growth, and professional development.

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