Director of Marketing Operations and Technology

Accountabilities:

• Lead the marketing operations and technology function, defining best practices for campaign execution, optimization, and reporting across multiple client accounts.

• Own and manage the marketing technology stack, including CRM, marketing automation, reporting systems, and omnichannel communication platforms.

• Design and implement scalable customer journey frameworks across channels such as email, SMS, voice, and emerging engagement platforms.

• Partner closely with account management, strategy, creative, analytics, and product teams to align campaign architecture with client goals and business outcomes.

• Monitor live campaigns, identify optimization opportunities, and provide data-backed recommendations to improve engagement and performance.

• Serve as a client-facing technical advisor, participating in strategy sessions, performance reviews, campaign audits, and operational discussions.

• Collaborate with leadership and product teams to evolve technology capabilities and introduce innovative marketing solutions.

• Recruit, mentor, and develop marketing operations talent while fostering a culture of accountability, collaboration, and continuous improvement.

Requirements:

• 5-8 years of experience in marketing operations, marketing technology, CRM, CDP, or omnichannel campaign management roles.

• Strong hands-on expertise with marketing automation platforms, CRM systems, customer journey orchestration, and campaign execution processes.

• Experience managing and optimizing multi-channel marketing programs across email, SMS, voice, and digital engagement platforms.

• Proven ability to lead and develop teams in agency, consultancy, or in-house environments.

• Strong client-facing communication and presentation skills, with the ability to explain technical concepts in a business-focused way.

• Experience collaborating cross-functionally with strategy, analytics, creative, and technical teams.

• Strong organizational and project management skills with the ability to manage multiple clients and priorities simultaneously.

• Strategic mindset combined with operational execution and problem-solving capabilities.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus.

• Experience in B2B2C or multi-channel industries is preferred.

• Willingness to travel occasionally, including overnight travel when required.

Benefits:

• Fully remote work environment within the United States.

• Competitive compensation package and performance-driven culture.

• Comprehensive healthcare and wellness benefits.

• Opportunities for continuous learning, professional development, and career growth.

• Collaborative and supportive virtual team environment.

• Exposure to innovative omnichannel marketing technologies and strategies.

• Opportunity to work with leading brands and high-impact client programs.

• Flexible work structure with strong emphasis on accountability and results.

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