Marketing Operations Manager

Job Description: Responsibilities and duties:

• You will report to the Marketing Strategy & Operations Senior Manager that leads the Implementation of the Marketing System of Record and Global Marketing Metadata and Taxonomy
• Define and implement GMO’s governance structures and metadata strategies that drive operational efficiency.
• Lead the development, implementation, and maintenance of a GMO-wide metadata strategy that integrates seamlessly into the broader marketing operating model, ensuring structured, consistent, and accessible marketing data.
• Partner with marketers, IT, consulting and leaders to implement and optimize our taxonomy for our content supply chain and marketing system or record to ensure alignment with marketing workflows, governance frameworks, and business objectives.
• Partner to establish and maintain a strategic roadmap for how we structure our marketing operations, incorporating data governance, taxonomy, workflow standardization, and integration across various functions.
• Work together with marketing, IT, data teams, and product collaborators to align marketing technology systems with business needs, ensuring detailed data flow and interoperability.
• Establish clear data governance processes to maintain integrity, accuracy, and consistency across all marketing platforms and tools.
• Advocate for data-driven decision-making by ensuring teams have access to structured, high-quality data that improves marketing performance and efficiency.
• Help establish methodologies and strategy for reporting on the key business metrics and using the stat to transform into actionable insights.
• Improve the operating model by evaluating meaningful measurements, recognizing gaps, and making adjustments to address changing marketing requirements.
• You will build and maintain a taxonomy documentation library, run taxonomy governance working sessions with stakeholders and audit existing metadata for consistency and gaps in order to align teams across the organization.

Requirements:

• A bachelor’s degree or equivalent work experience is necessary. Certification in data management, business operations, or related fields is advantageous.
• Demonstrated ability leading operational frameworks for large, sophisticated organizations, with expertise in marketing technology, data governance, or business process design.
• Proven track record of leading large-scale change initiatives, ensuring adoption and alignment across enterprise-level marketing teams.
• Experience implementing and optimizing large-scale cross-functional projects with hands-on involvement in structuring and governing data within those ecosystems.
• Strong critical thinking and problem-solving skills, with the ability to develop and implement scalable operating models that align with business and marketing goals.
• Expertise in data management principles, including governance, taxonomy design, and integration across multiple systems.
• Established success in partnering with diverse teams, like product, IT, and business customers, to build and sustain scalable marketing operations.
• Experience leading enterprise-wide process improvements, balancing efficiency, governance, and usability for a diverse set of collaborators.
• Understanding Marketing and the Content Operations Lifecycle is a positive advantage.