The Challenge
Stride-up is a fast-growing marketing agency hunting for a seasoned CRM leader to own strategic accounts and build best-in-class retention ecosystems. You'll be the go-to partner for demanding clients, architecting omnichannel automation at scale while mentoring the team to excellence.
Your Mission
Map and audit 5 strategic client accounts; define tailored retention strategies across email, SMS, WhatsApp, push, and wallet channels
Design and deploy 3 advanced automation architectures from brief to launch, ensuring flawless segmentation and deliverability
Build trust with C-level marketing stakeholders; present monthly strategic reviews with growth roadmaps and upsell opportunities
Document CRM best practices and onboard team members on new frameworks to raise agency-wide capability
Drive 15-25% revenue lift across your 5-account portfolio through strategic upsells and expanded automation scope
Establish yourself as the agency's CRM reference; lead 2 internal training sessions on advanced segmentation, data hygiene, and AI-driven optimization
Standardize omnichannel architecture playbooks (email, SMS, push workflows) for repeatable delivery across clients
Identify and implement 2 new retention channels or AI-powered optimization techniques that differentiate Stride-up in market
KPIs You'll Own
Portfolio Revenue Growth
Track MoM/QoQ upsell and expansion revenue across your 5 client accounts; target 15-25% growth
Automation Performance Benchmarks
Monitor email open rates, click-through rates, SMS conversion lift, and deliverability scores across all deployed workflows
Client Retention & NPS
Maintain 95%+ retention; aim for NPS >50 via quarterly strategic reviews and proactive optimization recommendations
Time-to-Value
Measure speed from strategy definition to first campaign launch; target <30 days for standard automations, <60 for complex ecosystems
Team Capability Lift
Track adoption of new CRM frameworks by team; success = 80%+ of junior/mid-level staff trained and executing independently
Tools & Stack
Your Team
Your Manager
Not specified; likely VP CRM or Managing Director
Current Team
CRM-focused team at 80-person agency; you're the senior reference point
New senior role or backfill for account leadership
The Package
Salary
€64K-€72K base
Remote
On-site, Paris, France (full-time)
Benefits & Perks
Company Intelligence
Stride-up is a 80-person marketing and communications agency in rapid expansion, specializing in CRM, email automation, and omnichannel retention strategies. They partner with growth-focused brands to build scalable customer lifecycle ecosystems.
Team Size
80
Culture
Agile, passionate, proactive. They value personality and real-world capability over credentials. AI-first mindset; emphasis on strategic thinking over operational busywork.
Is This Role For You?
- You have 6-10 years of hands-on CRM experience, ideally in agency or startup environments where you wore multiple hats
- You're comfortable with Klaviyo, Wax, Simio, and other automation stacks; bonus points for design literacy (Figma)
- You think like a partner, not a vendor-you translate client goals into omnichannel strategies that drive tangible growth
- You're ambitious, curious, and energized by ownership; rapid career growth and bigger challenges drive you
- You're proactive about embedding AI into workflows to eliminate drudgework and focus on high-leverage strategy
- You need remote flexibility or hybrid work-this role is 100% on-site in Paris
- You prefer execution over strategy; this is a strategic account leadership role, not a hands-on operator role
- You lack agency or startup experience; navigating multiple stakeholders, tight timelines, and complexity is core to success
Interview Process
Initial conversation
Discussion of your CRM background, agency/startup experience, and what you're looking for; they're flexible on timing
Deep-dive technical + strategic
Walkthrough of past automation architectures, client work samples, and how you approach omnichannel strategy design
Client scenario
Real or hypothetical brief; show how you'd define retention strategy, recommend channels, and build roadmaps
Team fit
Meet core CRM team members; culture and mentorship approach will come up
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.