The Challenge
Tadaaz is a Belgian e-commerce player scaling across Europe in the personalized printed products space. You'll own growth for France & Wallonie, building the brand from regional markets into a major European player with modern production capabilities backing you.
Your Mission
Audit current performance (conversion, CAC, AOV) across France & Wallonie markets and identify top 3 quick-win optimizations
Define and launch baseline marketing plan with budget allocation across paid, organic, and owned channels
Establish monthly reporting dashboard tracking key metrics (traffic, conversion, revenue, ROAS) for stakeholder reviews
Onboard and align local marketing team on quarterly targets and campaign roadmap
Increase website traffic 30-40% YoY through combined SEO, SEA, and content initiatives
Improve e-commerce conversion rate by 15-20% through site UX improvements and A/B testing
Launch at least 3 seasonal or event-driven campaigns (personalization angle) with >2.5x ROAS
Build brand awareness in target segments (lifecycle events: births, birthdays, weddings) via integrated campaigns
KPIs You'll Own
Revenue Growth
Track month-over-month and YoY revenue from France & Wallonie markets against annual targets.
E-commerce Conversion Rate
Monitor site conversion funnel and test improvements to move benchmark from current baseline.
Customer Acquisition Cost (CAC)
Measure paid and organic CAC by channel; optimize spend efficiency and payback period.
Return on Ad Spend (ROAS)
Track ROAS across SEA, social, and display campaigns; target 3.0x+ for paid channels.
Average Order Value (AOV) & Repeat Purchase Rate
Monitor AOV trends and customer lifetime value to guide retention and upsell strategies.
Tools & Stack
Your Team
Your Manager
International Marketing Manager (Bruges HQ)
Current Team
Local marketing team in France; support from design, IT, and product teams at Bruges
New or expansion role; you'll lead and grow the local team
The Package
Salary
€45K-€55K base
Remote
On-site in Halluin, Hauts-de-France, France
Benefits & Perks
Company Intelligence
Tadaaz is the e-commerce B2C arm of Buromac, a 60+ year old Belgian family business. Originally a B2B printed goods wholesaler, Tadaaz pivoted to become Europe's go-to platform for personalized cards, gifts, and decorations for life events (births, birthdays, weddings, celebrations). Multi-country operations (Belgium, France, Netherlands, Germany) with modern production and a growing team of marketers, designers, and developers.
Customers
B2C consumers celebrating life events across European markets
Culture
Dynamic, innovative, ambitious. Family business ethos with clear European expansion goals.
Is This Role For You?
- You've run e-commerce marketing for 3-5+ years and know performance marketing (SEA, SEO, automation) inside out
- You're equally comfortable in strategy (annual planning, budget allocation) and execution (campaign launches, optimization)
- You thrive leading and developing teams, translating data into actionable decisions, and shipping fast
- You speak fluent French and understand the cultural nuances of France & Wallonie B2C markets
- You're drawn to premium, niche brands with personalization and emotional storytelling at their core
- You need full remote flexibility; this is 100% on-site in Halluin
- You're looking for a pure execution role—this requires strategic planning and P&L ownership
- You lack hands-on e-commerce and digital marketing experience or haven't worked with marketing automation/performance tools
Interview Process
Initial Screening
Conversation on background, e-commerce experience, and familiarity with France/Wallonie markets.
Case Study / Strategy Round
Present a brief marketing plan or audit for a regional e-commerce brand; discuss methodology, priorities, and metrics.
Team & Leadership Discussion
Conversation with International Marketing Manager (Bruges) on team-building, cross-functional collaboration, and leadership approach.
Culture & Final Round
Meet local team and key stakeholders; discuss growth vision and alignment with Tadaaz expansion strategy.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.