The Challenge
IPEM is the global leader in private capital events (€20M revenue, 6,000+ participants per event). You'll transform marketing from a cost center into a revenue-generating engine—structuring data, building measurable funnels, and positioning IPEM as the market reference in private capital.
Your Mission
Audit current marketing stack, CRM (HubSpot), and analytics; define data governance and attribution model
Map end-to-end funnel for next flagship event with clear awareness → conversion metrics and sales handoff SLAs
Build 90-day marketing plan with channel prioritization, budget allocation, and KPI dashboard for ExCo
Assess marketing team structure across Paris/London; identify skill gaps and agency/hire roadmap
Launch integrated multi-channel demand generation campaign (digital, content, partnerships) with 25%+ pipeline contribution
Implement marketing automation workflows for lead nurturing, scoring, and sales alignment; measure conversion uplift
Execute event pre/during/post activations for 2+ flagship events; prove ROI through attendee acquisition and pipeline impact
Establish monthly marketing business review with revenue impact, CAC, LTV, and attribution; secure budget for 2 new initiatives
KPIs You'll Own
Pipeline Contribution
Marketing-sourced pipeline as % of total, tracked by channel and touch attribution
Event ROI
Revenue influenced or booked within 6 months of event attendance vs. total event + marketing spend
Lead-to-SQL Conversion
% of marketing-qualified leads that sales accepts and converts to opportunity
CAC Payback
Months to recover customer acquisition cost; track by channel and segment
Demand Gen Output
Monthly SQLs, MQLs, and cost-per-SQL by channel; trend toward targets
Tools & Stack
Your Team
Your Manager
CEO / Founder
Current Team
Marketing team (Paris/London, size not specified); agency partners
Build and structure team; likely need to hire or contract additional demand gen, content, and analytics roles
The Package
Salary
€120K-€180K base
Variable
Performance bonus likely (15-25% typical for CMO)
Equity
Possible equity stake given C-level role and growth stage
Remote
On-site, Paris HQ; manage London team remotely
Benefits & Perks
Company Intelligence
IPEM is a 10-year-old, bootstrapped leader in private capital events. With 30 employees and €20M in revenue, they host 5 major annual events attracting GPs, LPs, and wealth professionals globally. They're pivoting from pure events to become a scalable data and business platform.
Founded
2015
Team Size
30
Funding
Bootstrapped / undisclosed
Customers
General Partners, Limited Partners, wealth management professionals in private capital markets
Culture
Entrepreneurial, fast-moving, results-driven; test-and-learn mindset; cross-functional collaboration
Is This Role For You?
- You've built multi-channel demand gen funnels and can tie marketing spend to pipeline/revenue impact
- You thrive turning events into data assets and revenue drivers—not just logistical exercises
- You're comfortable being a strategic operator: define KPIs, build dashboards, manage budgets, AND get hands-on with tools/campaigns
- You want to join an ExCo table and shape a 10-year-old company's next growth phase
- You need a pre-built team and established marketing infrastructure; this is build-from-scratch
- You're brand-only and uncomfortable with performance marketing, analytics, and revenue accountability
- You prefer remote or flexible; this is on-site in Paris with active London team engagement
Interview Process
Screening Call
30 min with Head of Talent or HR; background, motivation, CMO experience
Case Study / Assessment
Build a 90-day marketing plan for IPEM's next flagship event; focus on funnel, channels, metrics
Founder / CEO Conversation
60 min deep dive on strategy, vision, team structure, and commercial alignment
Executive Committee Panel
Meet 2-3 ExCo members (Sales, Product, Operations); discuss cross-functional collaboration
Reference Check + Offer
Calls with previous CMO/CEO references; salary negotiation and terms
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.