The Challenge
GitGuardian is a post-Series B cybersecurity unicorn backed by GitHub's co-founder and Docker's creator. You'll own demand generation for their hot Non-Human Identity Security product line, scaling MQL-to-meeting rates and building pipeline for 10 hungry Account Executives.
Your Mission
Launch and own a webinar program that drives measurable attendance and qualified pipeline (target: 20+ SQLs per program)
Execute 2-3 vertical outbound campaigns with local sales teams targeting compliance/industry-specific pain points
Test 3+ new channels and create a playbook documenting what generates pipeline fastest for your ICPs
Establish SLA with Sales team on lead activation and create 2 outbound playbooks for BDRs to execute
Scale webinar program to consistent monthly cadence with documented ROI and cost-per-opportunity benchmarks
Build repeatable multi-channel demand gen engine (paid + organic + ABM) generating 100+ qualified opportunities/month
Optimize MQL-to-meeting rate by 25%+ through improved nurture sequences and audience targeting
Establish 3-4 industry vertical campaigns with measurable pipeline contribution and win rates by vertical
KPIs You'll Own
MQL-to-Meeting Conversion Rate
Percentage of marketing-qualified leads that convert to sales meetings; primary north star for demand gen efficiency.
Cost Per Opportunity
Total demand gen spend divided by qualified opportunities created; measures program efficiency and budget ROI.
Pipeline Created by Channel
Revenue pipeline attributed to each demand gen channel (webinars, paid, ABM, outbound); informs budget allocation.
Webinar Attendance & SQL Rate
Number of registrants, attendance rate, and percentage converting to sales meetings; measures content-market fit.
Sales Cycle Time by ICP/Vertical
Average days from first touch to close; identifies which segments have shortest paths to revenue.
Tools & Stack
Your Team
Your Manager
Orian (Marketing Director)
Current Team
1 Marketing Operations Manager, 1 GTM Engineer, 10 US-based Account Executives
New growth marketing role
The Package
Salary
$130K-$160K base
Equity
Likely (post-Series B startup)
Remote
Hybrid (NYC or Boston preferred, on-site required)
Benefits & Perks
Company Intelligence
GitGuardian is a global cybersecurity startup leading Non-Human Identity security with end-to-end solutions from secrets detection to proactive leak prevention. Backed by GitHub co-founder Scott Chacon, Docker co-founder Solomon Hykes, and top-tier US/European VCs. Used by 600K+ developers worldwide.
Funding
Post-Series B
Customers
600K+ developers
Culture
Global, tech-savvy, data-driven, partnered closely with top-tier investors
Is This Role For You?
- You've directly owned technical demand gen programs and crushed it in at least one tactic (SEA, SMA, email, webinars, or ABM)
- You've managed freelancers or agencies and owned your own P&L with a track record of efficiency improvements
- You understand cybersecurity or DevOps markets and can speak the language of security teams and compliance officers
- You're hands-on, data-driven, and comfortable A/B testing everything to optimize MQL-to-meeting rates
- You're brand/content-focused and don't want to own demand gen metrics and pipeline accountability
- You need 100% remote work; this role requires hybrid presence in NYC or Boston
- You lack direct experience running multi-channel demand gen campaigns or managing external agencies/budgets
Interview Process
Initial screening
Conversation with Orian (Marketing Director) on your demand gen experience and familiarity with cybersecurity/DevOps markets
Case study or work review
Walk through a past campaign you owned: strategy, execution, results, lessons learned
Cross-functional panel
Meet with Marketing Operations Manager, GTM Engineer, and 1-2 Account Executives to assess collaboration fit
Executive debrief
Conversation with senior leadership about vision for scaling demand gen and Non-Human Identity Security product launch
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.