The Challenge
Exelixis is a commercial-stage oncology company with established products (CABOMETYX) and pipeline launches. You'll own the digital engine for patient and HCP engagement across multiple indications, driving awareness and adoption for cancer treatments where every conversion matters.
Your Mission
Map current web and email performance across CABOMETYX indications; establish baseline KPIs and testing roadmap
Lead regulatory/legal alignment process for Q1-Q2 campaigns; coach agency partners through RAMP submission workflow
Develop A/B testing plan for 3-5 high-impact email and landing page experiments to improve conversion rates
Build cross-functional stakeholder relationships with GI/GU marketing, sales, market access, and compliance teams
Execute 2+ optimized campaign cycles with 15%+ improvement in web conversion or email engagement metrics
Launch digital assets supporting zanzalinitinib pending FDA approval; manage go-live coordination across channels
Establish marketing data warehouse dashboards tracking NPP data and KPIs; enable self-service reporting for stakeholders
Identify and pilot 2 new digital capabilities (mobile, advanced personalization, etc.) with clear business case and learnings
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track HCP and patient email engagement; benchmark against pharma standards and optimize subject lines via A/B testing.
Web Conversion Rate (Indication-specific)
Measure patient/HCP actions on promotional websites (education sign-ups, resource downloads, indication awareness).
Cost Per Acquisition / Lead Gen ROI
Monitor paid digital channel efficiency (SEO/SEM/display) for patient and HCP audience acquisition.
Regulatory Approval Cycle Time
Track RAMP submission-to-approval timeline; reduce friction in compliance review for campaign velocity.
A/B Test Lift & Statistical Significance
Document guardrails and winning variants to compound incremental gains across web and email tactics.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing
Current Team
Digital marketing team focused on media channels; promo marketing, legal, regulatory, BI, and technology/CSAO partners
Backfill or expansion role (specific context not provided)
The Package
Salary
$140K-$170K base
Remote
On-site, Alameda, CA
Benefits & Perks
Company Intelligence
Exelixis is a commercial-stage biopharmaceutical company focused on oncology. The company markets CABOMETYX (cabozantinib) across multiple FDA-approved indications and has a robust pipeline including pending approvals.
Customers
Oncology patients and healthcare professionals across GI and GU indications
Is This Role For You?
- You have 9-11 years of pharma/biotech digital marketing experience with demonstrable web and email wins
- You speak fluent regulatory/compliance and can translate legal feedback into creative briefs without friction
- You're obsessed with testing and data: you think in A/B experiments, not gut calls
- You've managed agency partners and know how to coach them through approval workflows without losing momentum
- You thrive in matrix environments balancing promo, legal, regulatory, and sales stakeholders
- You expect remote flexibility; this is on-site Alameda, no negotiation
- You've never worked in pharma/biotech or don't understand regulatory/compliance guardrails for digital
- You're a creative-first person uncomfortable with rigorous testing, compliance review, and approval cycles
- You lack comfort with data analytics platforms and SQL-level reporting
Interview Process
Recruiter Screen
Background validation, pharma experience check, remote/location fit confirmation
Director of Digital Marketing Interview
Deep dive on digital strategy, campaign examples, regulatory experience, team collaboration
Stakeholder Panel (Promo Marketing, Regulatory, BI Lead)
Cross-functional assessment of communication, compliance mindset, and analytics fluency
Case Study or Portfolio Review
Walk through 2-3 recent campaigns showing strategy, testing approach, and results
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.