The Challenge
Snap is betting big on hardware (Spectacles) and wearables, and they need someone to own the entire digital commerce engine. You'll drive awareness-to-conversion across a premium tech product line while competing in a crowded AR/wearable space.
Your Mission
Audit current digital commerce funnel across all channels (paid social, SEM, SEO, affiliate) and identify top 3 conversion leaks
Establish baseline KPI dashboard tracking traffic, conversion rate, CAC, and ROAS by channel and product SKU
Launch 2-3 A/B tests on high-impact moments (landing pages, checkout flow, retargeting creative) with clear success metrics
Build working relationships with Product, Creative, and Analytics teams; map out cross-functional approval workflows
Increase overall digital conversion rate by 15-25% through optimized funnel, UX testing, and channel mix refinement
Reduce customer acquisition cost (CAC) by 20%+ while maintaining or growing total revenue from digital channels
Scale high-performing paid media channels (social, retail media) while testing emerging wearable/AR-specific platforms
Ship integrated SEO/SEM strategy that lifts organic traffic 30%+ and improves branded and category search rankings
KPIs You'll Own
Digital Conversion Rate
Percentage of site visitors who complete a purchase; track by channel, device, and product line.
Customer Acquisition Cost (CAC)
Total paid media spend divided by new customers acquired; benchmark by channel and cohort.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid media; primary lever for budget allocation.
Lifetime Value (LTV) / LTV:CAC Ratio
Repeat purchase rate and average order value over 12 months; target 3:1 ratio minimum.
Organic Traffic Growth
Month-over-month change in SEO/SEM driven visits; goal is steady 10-15% quarter-over-quarter growth.
Cart Abandonment Rate
Percentage of users who add items but don't complete checkout; key lever for conversion optimization.
Tools & Stack
Your Team
Your Manager
Senior Director, Media and Channel Marketing
Current Team
Not specified; likely includes paid media specialists, SEO/SEM practitioners, analytics, and junior managers
Backfill or net-new expansion role; assumes existing team exists but needs senior leadership
The Package
Salary
$180K-$240K base
Variable
Likely 15-25% bonus tied to digital revenue and efficiency targets
Equity
Restricted stock units (RSUs) standard for Snap senior managers; estimate $100K-$200K+ vesting over 4 years
Remote
On-site, Palo Alto, CA (full-time, no remote flexibility indicated)
Benefits & Perks
Company Intelligence
Snap Inc. is a camera-first tech company best known for Snapchat (500M+ daily active users). They're expanding aggressively into hardware (Spectacles AR glasses) and monetization. The marketing team is scaling globally and building a world-class growth organization.
Founded
2011
Team Size
~4,000+
Funding
Public (NYSE: SNAP)
Customers
Gen Z and millennial consumers; also enterprise/business users for Snap Ads and Lens Studio
Culture
Fast-paced, creative, camera-obsessed; values innovation in AR/VR; competitive but collaborative
Is This Role For You?
- You've managed $5M+ annual media budgets and proven ability to grow revenue while dropping CAC in a paid-first environment
- You're comfortable owning the entire funnel: from demand gen through conversion optimization and retention-not just top-of-funnel
- You thrive in matrix organizations and can influence Product, Creative, and Executive teams without direct authority
- You're analytically obsessive: you live in dashboards, you run experiments constantly, you don't accept gut calls without data
- You have hands-on eCommerce or hardware experience (consumer electronics, premium tech, wearables) and understand the competitive landscape
- You're a pure strategy person who doesn't like getting into the weeds-this role is 50% execution, 50% strategy
- You've only worked in B2B or enterprise; hardware/consumer eCommerce is a very different beast (lower LTV, faster iteration, trend-driven)
- You need full remote or hybrid flexibility; this is on-site, Palo Alto, no exceptions
- You're not passionate about Snap/Snapchat or don't understand why AR/wearables matter; this role requires intrinsic motivation for the mission
Interview Process
Recruiter Screen
30 min phone call on background, motivation, eCommerce experience, and travel/relocation willingness.
Hiring Manager (Sr. Director, Media & Channel Marketing)
60 min conversation on strategic vision for digital commerce, past performance metrics, and cross-functional leadership approach.
Case Study / Take-Home
Analyze a simplified eCommerce funnel or paid media challenge; present recommendations on channel mix, optimization opportunities, and measurement framework.
Functional Panel
1-2 hours with Product, Analytics, and Creative leads to assess collaboration style, technical fluency, and alignment on roadmap priorities.
Executive Round
30-45 min with CMO or VP Marketing to discuss big-picture strategy, AR/wearables potential, and company culture fit.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.