The Challenge
AssoConnect is France's #1 nonprofit management software scaling across Europe with backing from team.blue. You'll architect the marketing automation engine and invent new acquisition channels that don't exist yet—from AI-powered tools to Free-to-Paid flows.
Your Mission
Audit and optimize existing HubSpot stack: implement lead scoring model, fix broken workflows, establish baseline conversion metrics across funnel stages
Design and launch first nurturing sequence for cold inbound leads with segmentation by nonprofit size and use case
Document marketing ops playbook and runbook for lead routing, lifecycle stages, and attribution tracking
Partner with Sales to define and operationalize SLA: lead quality thresholds, response times, feedback loops
Build 2-3 new acquisition experiments (AI-powered outreach tool, marketplace experiment, or enrichment system) and validate unit economics
Scale nurturing engine: 5+ sequences running in parallel with personalized messaging for different segments
Establish international expansion foundation: duplicate and adapt ops/automation playbook for US market (Springly brand)
Reduce cost-per-qualified-lead by 25% through improved lead scoring and nurture efficiency
KPIs You'll Own
Lead Scoring Accuracy
% of leads marked as sales-ready that convert to SQLs within 30 days
Nurture Sequence Engagement
Open rate, click-through rate, and MQL-to-SQL conversion by sequence and segment
Cost Per Qualified Lead
Total marketing ops spend divided by SQLs generated, tracked by channel and campaign
Time to First Sales Touch
Days from lead creation to first outbound contact; measure impact of routing optimization
Experiment Velocity
Number of new acquisition levers tested and learning captured per quarter
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
Marketing team of 8 including 2 other Growth Marketers; cross-functional collaboration with Sales, Ops, Product, Content
New role to build marketing ops and acquisition foundation
The Package
Salary
€45K-€55K base
Remote
Hybrid: 2-3 days/week in Paris or Marseille office
Benefits & Perks
Company Intelligence
AssoConnect is France's leading nonprofit management software serving 40,000+ organizations across 1.5M total market. Backed by team.blue since May 2025, they're scaling internationally with Springly brand in the US while maintaining their mission to save nonprofits time, energy, and money.
Team Size
65
Funding
Acquired by team.blue (May 2025)
Customers
40,000+ nonprofits in France; expanding to US
Culture
Values-driven: Simplicity, Excellence, Benevolence. Entrepreneurial spirit with access to European powerhouse resources.
Is This Role For You?
- You're obsessed with HubSpot automation: you've built complex lead scoring models, nurture workflows, and tracking systems that actually move revenue
- You use AI daily as a thinking partner, not a toy—Claude, ChatGPT, Cursor are part of your workflow for problem-solving and shipping faster
- You thrive in ambiguity: building new acquisition levers means you're part product manager, part marketer, part data analyst
- You care about the *why*: impact-driven work energizes you, and you want your marketing to help nonprofits do more good
- You're comfortable with hybrid work and want deep collaboration with cross-functional teams (Sales, Product, Ops, Content)
- You're a purist marketer who thinks marketing ops is a cost center, not a growth lever—you need to see CRM as your primary vehicle for growth
- You avoid AI tools or see them as a threat; this team uses them daily to move faster and you'll feel out of place without that mindset
- You need 100% remote work; this role requires 2-3 days/week in Paris or Marseille for meaningful collaboration
Interview Process
Screening call with Head of Marketing
15-20 min to discuss background, HubSpot experience, and motivation for nonprofit mission
Technical deep-dive
Walk through a HubSpot workflow or lead scoring model you've built; discuss challenges and trade-offs
Build exercise
Short async take-home: design a new acquisition experiment or nurture flow for AssoConnect's target audience
Team conversations
Meet 1-2 other Growth Marketers and Head of Sales to discuss cross-functional workflows
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.