The Challenge
CB2 needs a Lifecycle Marketing leader to orchestrate email and push strategy across US + CA, driving customer engagement and LTV through sophisticated segmentation and personalization. You'll own the complete lifecycle playbook—from acquisition to retention—managing vendors, internal teams, and a revenue-critical channel portfolio.
Your Mission
Audit and document current email/push segmentation strategy, identify gaps vs. best practice, and present roadmap for audience architecture improvements
Establish baseline performance metrics for all lifecycle channels; create weekly/monthly reporting dashboard showing engagement, conversion, LTV by segment
Map and prioritize A/B testing calendar for next 6 months covering send frequency, subject lines, personalization, and product recommendations
Onboard and align cross-functional stakeholders (brand, creative, merch, tech); clarify decision-making authority and communication cadence
Execute 3-4 major A/B tests on segmentation or personalization; document learnings and implement winning variants into automated flows
Launch refreshed product recommendation strategy (if vendor partnership exists) or evaluate new personalization platform ROI
Grow email subscriber list by 15-20% through optimized acquisition strategy; improve list health (reduce unsubscribes/bounces by 10%)
Deliver Q4 promotional campaign strategy and forecasting; present channel performance vs. KPI targets with insights and optimization recommendations
KPIs You'll Own
Email Revenue Per Subscriber (RPS)
Track total email channel revenue divided by active subscriber base; benchmark quarterly improvement.
Push Notification Engagement Rate
Monitor open rate and click-through rate by segment and campaign type; target 25%+ baseline.
Customer Lifetime Value by Segment
Measure LTV for high-engagement vs. low-engagement segments; optimize segmentation to shift mix upward.
List Growth Rate
Track net new subscribers as % of total list monthly; target sustainable growth without quality decay.
A/B Test Velocity & Learning Velocity
Count number of statistically significant tests completed per quarter; measure time-to-insight.
Team Capacity & Development
Track direct reports' skill progression; measure project delivery accuracy and timeliness.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Senior Director of Marketing
Current Team
Email Coordinator and Associate Marketing Manager (2 direct reports implied)
Backfill or new strategic role; managing existing team
The Package
Salary
$95K-$130K base
Remote
On-site Monday-Thursday in Chicago, IL office; remote on Fridays (hybrid)
Benefits & Perks
Company Intelligence
CB2 is a contemporary home furnishings and lifestyle brand under RH (Restoration Hardware). The company operates retail and digital channels across North America, blending design-forward products with sophisticated marketing.
Customers
Direct-to-consumer retail; North American audiences with focus on style-conscious homeowners
Is This Role For You?
- You have 5+ years of email marketing and lifecycle management experience; retail/ecommerce background is a major plus
- You're fluent in Salesforce Marketing Cloud, Moveable Ink, or similar ESPs and personalization platforms; you understand technical implementation
- You're obsessed with testing, segmentation, and data—you don't launch without hypothesis and you measure everything
- You thrive managing cross-functional teams and vendors; you communicate insights clearly to non-marketing leaders (merchandising, finance)
- You're a tactical executor only—this role requires strategic thinking on audience strategy, channel roadmap, and LTV optimization
- You lack hands-on email or CRM platform experience; this isn't a learn-on-the-job role
- You can't commit to Chicago on-site 4 days/week; the role requires in-person collaboration and vendor relationship management
- You're uncomfortable owning P&L accountability, managing people, and being the final decision-maker on lifecycle strategy
Interview Process
Phone Screen
Recruiter or hiring manager confirms relevant email/push background, ESP tool experience, and retail/ecommerce familiarity
Case Study or Strategy Presentation
You may present a past lifecycle campaign, segmentation strategy, or A/B test design; discuss learnings and ROI impact
Cross-Functional Panel Interview
Meet with marketing leadership, creative director, and/or merchandising lead; assess collaboration skills and strategic alignment
Technical Deep Dive
Discuss Salesforce Marketing Cloud workflows, personalization strategy, testing methodology, and vendor management experience
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.