Performance Marketing Specialist, Spain & Portugal

Key Responsibilities

• Channel execution and optimisation across SEA, SEO, CRO, and GEO, approximately 50% of the role.

• Manage the day-to-day execution and optimisation of Google Ads campaigns, including bids, keywords, ads, audiences, and budget pacing, within established account structures and budget frameworks.

• Monitor performance daily, identify anomalies, and act on them quickly.

• Execute SEO, CRO, and GEO actions with agencies and the central marketing team.

• Support the planning, implementation, and analysis of A/B tests on landing pages, and help track their impact on conversion.

• Report weekly on channel KPIs and explain what moved and why.

• Monitor affiliate and other acquisition channels, identify optimisation opportunities, and share recommendations with the relevant channel owners.

• Contribute to cross-team marketing projects with Analytics, Product, Legal, and central and Iberian marketing teams.

• Ensure that campaign execution follows established tracking, reporting, and governance standards.

What we’re looking for

• 1 to 3 years of experience in digital marketing, performance marketing, an agency, or a similar analytical role.

• Hands-on familiarity with Google Ads. Certification is a plus.

• Comfortable working with core KPIs such as CPC, CTR, CPL, CPA, conversion rate, and ROAS.

• An analytical mindset, with confidence using numbers, Excel or Google Sheets, and dashboards.

• Execution-driven, organised, detail-oriented, and able to get things done.

• Curious and eager to learn, with strong motivation to grow in the role.

• Spanish and English are required. Portuguese is helpful but not required

• Nice to have:

• Exposure to SEO tools such as GA4, Search Console, Semrush, or similar platforms.

• Basic knowledge of SQL or BigQuery.

• Experience in fintech, lending, or another regulated sector.

• Experience working in an international or multi-market environment.

What We Offer

• A fast-growing, international, and entrepreneurial environment where your impact will be visible from day one.

• A clear learning path in performance marketing, with meaningful responsibility and support from central and local teams.

• Flexible working arrangements, including up to 10 remote working days per month.

• A collaborative, supportive, and people-centric culture where teamwork and innovation are highly valued.