Performance Marketing Specialist (CRO)

About Adnovation

At Adnovation we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising, customer acquisition, and monetization of traffic through the most reliable payment, security, and advertising partners. We are part of EXOGROUP, a set of companies made up of +200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin, Porto and Valencia.

About the Role

We are hiring a mid-senior Performance Marketing Specialist (CRO) profile to own two closely connected areas: paid acquisition and conversion rate optimization. You will launch, run and scale our paid media campaigns, and you will turn user insight into experiments and optimizations that make every visit count.

This is a hybrid role. You don't need to be a veteran in both disciplines but it is important that you understand the deep connection between them. You will work side by side with product, development, content, paid and organic channels, data and design and will report directly to the Head of Performance.

Your Mission

Paid Media

Campaign ownership: launch, manage, optimize and scale Social Ads campaigns (Meta, TikTok), driving results month after month.

Go-to-market: co-build the marketing launch strategy for new products with the team, and own the paid advertising GTM strategy end to end, autonomously.

Tracking & signals: create and implement ad pixels and server-side Conversions API setups for Meta and TikTok (we use Stape).

Creative strategy: propose marketing angles, messages, scripts and hooks for our ads, working with our in-house design team. No need to produce the ads yourself, unless you want to.

Attribution & analysis: understand the user journey across touchpoints and use attribution models to make sound budget and optimization decisions.

CRO & Experimentation

Experimentation program: run CRO and experimentation processes on our web and app products.

Test setup: build and launch experiments in Convert, and read results with statistical rigor.

User insight: when A/B testing isn't possible, insights still are. Run user and market research, behavioral analysis, and qualitative and quantitative analysis to find what to improve and why in both our web & app products.

Wireframing: create wireframes of new ideas, using AI tools to move faster.

Across both areas

• Work AI-first: use AI as a daily assistant across paid media and CRO tasks, not only for automation.

Measure what matters with GA4 and Google Tag Manager, and share clear, actionable insights with technical and non-technical stakeholders.

Requirements

Paid Media

Paid Social experience: proven track record (around 3+ years) launching, managing, optimizing and scaling campaigns on Meta and TikTok.

Pixels & Conversions API: hands-on experience creating and implementing ad pixels and CAPI setups on Meta and TikTok. Stape experience is a plus.

Go-to-market: experience launching products from scratch and owning the paid strategy of the launch.

Attribution: solid understanding of attribution models and the analytical skills to map the user journey.

Creativity: a strong ability to come up with ad angles, messages, scripts and hooks.

CRO & Experimentation

CRO & experimentation: proven experience running CRO processes and randomized controlled experiments on web and also mobile apps.

Research & analysis: experience with user and market research, behavioral analysis, and qualitative and quantitative methods.

Testing tools: experience with Convert, VWO or similar tools.

Statistics: working knowledge of hypothesis testing applied to A/B tests. You don't need to be a data analyst.

UX & behavioral science: a strong understanding of users and of behavioral analysis in digital environments.

Across both areas

Analytics: GA4 and Google Tag Manager are a must. Experience with product analytics and using tools like Amplitude or Mixpanel, is also needed.

AI power user: you already use AI daily to assist your work, not only to automate it. At EXOGROUP we are AI-first and we give you the tools for it.

Technical basics: basic HTML, CSS and JavaScript, and familiarity with SDK integrations and other technical aspects of mobile apps.

Languages: good written and spoken English.

Nice to Have

Experience with Google Ads.

Experience with programmatic advertising or other platforms such as Taboola, Outbrain, DV360 or ExoClick.

Experience with high-risk products.

Experience with Amplitude and RevenueCat.

Ability to query data in Google BigQuery for paid media and CRO analysis.

Who You Are

A team player: you will work closely with developers, product, content, paid media and organic channels, data and design, and you enjoy it.

A clear communicator: you make yourself understood and can explain complex concepts simply to non-technical stakeholders.

Analytical and a problem solver: data-driven for real, not just on paper.

Detail-oriented: you have a sharp eye for detail, from a tracking setup to a test variant.

What You'll Find at Adnovation

We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary!

Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you!

Experience our benefits ;)

Private health care insurance

Flexitime and Summer Schedule

Your Birthday off as a paid holiday

Flexible compensation plan: travel, meals & childcare

Pension Plan

Subsidized Catering

English, Portuguese & Spanish language lessons

Additional internal and external trainings through our EXOGROUP University program

Access to quality trainings through the Udemy platform

Training budget & study leave

Subsidized Well-Being Activities

Calm App subscription

Employee referral program: earn 2,500 euros by referring someone!

Monday team breakfast