Growth Marketing Manager

Company Description

Reframe is the leading app helping people reduce their alcohol intake or quit drinking, using a neuroscience-based habit change program. The company focuses on empowering individuals to change their relationship with alcohol in ways that fit their unique needs and goals. Reframe provides evidence-based information and tools so users can make informed choices and build a life with or without alcohol that feels sustainable and positive. In collaboration with partners at Emory and Harvard universities, a clinical team, and industry experts, Reframe has developed one of the most effective alcohol reduction programs available. The organization is committed to science over stigma, emphasizing research-driven guidance to help people thrive.

Role Description

The Growth Marketing Manager is a full-time, on-site role based in Atlanta, GA. This role is responsible for planning, executing, and optimizing growth marketing campaigns across digital channels to acquire, engage, and retain users for the Reframe app. Day-to-day responsibilities include developing growth strategies, managing performance marketing initiatives, overseeing experiments and A/B tests, and analyzing campaign data to improve key metrics. The Growth Marketing Manager will collaborate with product, design, content, and data teams to align marketing efforts with product roadmap and user experience. The role also involves managing projects, coordinating with external partners or agencies, and reporting progress to stakeholders.
Qualifications

• Demonstrated expertise in Growth Marketing, including user acquisition and retention strategies.
• Proficiency with Marketing Analytics and Web Analytics tools to measure performance and inform decision-making.
• Experience with Marketing Automation platforms to design, execute, and optimize lifecycle campaigns.
• Strong Project Management skills to lead cross-functional initiatives and deliver campaigns on time and within scope.
• Ability to interpret data, build dashboards, and present insights to technical and non-technical stakeholders.
• Experience in consumer mobile apps, health tech, or behavior change products is beneficial.
• Comfort with A/B testing, funnel analysis, and experimentation frameworks.
• Excellent communication, collaboration, and organizational skills.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.