The Challenge
Backblaze is the $100M+ revenue leader in open cloud storage, managing 3B+ GB for 500K+ customers globally. You'll engineer the technical backbone that turns creative campaigns into predictable pipeline at scale—bridging marketing strategy and sales execution.
Your Mission
Design and deploy automated list-building workflows that segment target accounts using intent data and CRM insights, reducing sales time on unqualified leads by 30%+
Build your first AI-orchestrated personalization engine that generates 1-to-1 relevant outreach copy for 5K+ prospects with measurable open/response lift
Map cross-functional dependencies with Sales Ops, Marketing Ops, and Sales Leadership; establish technical alignment framework for 2-3 major campaigns
Audit and optimize existing ABM workflow stack; identify 2-3 quick wins to improve campaign velocity and lead quality scoring
Own end-to-end technical architecture for 3+ major multi-channel demand generation campaigns, each hitting 50%+ above baseline pipeline contribution
Establish repeatable 'scientific lab' process: A/B testing framework, automated reporting, and instant codification of winning tactics into scalable playbooks
Reduce campaign go-to-market time by 40%+ through workflow automation and AI-assisted content iteration
Drive ABM buying-committee identification strategy; achieve 85%+ accuracy in decision-maker targeting across top 50 accounts
KPIs You'll Own
Pipeline Contribution (attributed revenue)
Revenue influenced by your GTM-engineered campaigns, tracked through closed-won deals with campaign source attribution.
Lead Quality Score
Percentage of marketing-sourced leads that Sales marks as sales-ready, broken by campaign/segment.
Campaign Velocity (days to qualified opportunity)
Average time from initial touch to SQL handoff; measure efficiency gains from automation and personalization.
Outreach Response Rate & Conversion
Email open, reply, and click rates for AI-personalized campaigns vs. non-personalized control groups.
Workflow Automation Adoption
Percentage of campaigns running on automated vs. manual workflows; tracks scale and repeatability.
Tools & Stack
Your Team
Your Manager
Head of GTM or VP of Growth Marketing (inferred)
Current Team
Cross-functional: Sales Ops, Marketing Ops, Sales Leaders, Product team
New role—first dedicated GTM Engineer on team
The Package
Salary
$85K-$120K base
Equity
Likely (public company post-IPO, but not specified)
Remote
On-site in Colombia (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Backblaze is the leading specialized object storage cloud, founded in 2007 and IPO'd on NASDAQ in 2021. Managing 3B+ GB for 500K+ customers across 175+ countries, they're helping enterprises break free from legacy, overpriced storage solutions and embrace open cloud.
Founded
2007
Funding
IPO 2021 (NASDAQ); <$3M outside funding until IPO
Customers
500K+ (businesses, developers, IT professionals, individuals across 175+ countries)
Culture
Open cloud movement ethos; lean, scrappy (scaled on minimal funding); data-driven and execution-focused
Is This Role For You?
- You've built automated marketing workflows, segmentation logic, or campaign orchestration systems in a B2B SaaS environment (2–4 years GTM/growth marketing)
- You're comfortable with SQL, APIs, and marketing automation platforms—you don't need to be a software engineer, but you think like one
- You thrive bridging technical and non-technical teams; you love diagnosing why campaigns underperform and fixing the plumbing
- You're energized by AI as a leverage tool—using GPT/Claude to personalize at scale, not just playing with chatbots
- You want to directly impact revenue and own metrics (pipeline, lead quality, velocity) rather than just running tactics
- You're looking for full remote or flexible location—this is on-site in Colombia with no mention of hybrid
- You prefer strategic planning over execution; you need hands-on building and testing to stay engaged
- You lack hands-on experience with marketing tech stacks, automation platforms, or technical campaign setup
Interview Process
Screening call
Recruiter or hiring manager: GTM background, automation experience, and interest in Colombia location.
Technical case study
Walk through a past campaign or workflow you built: intent data → segmentation → personalization → results. Expect questions on tools, trade-offs, and metrics.
Cross-functional panel
Meet with Sales Ops, Marketing Ops, and a Sales Leader to assess collaboration style and problem-solving approach.
Final deep-dive with Head of GTM/Growth
Discuss vision for scaling demand generation, AI strategy, and how you'd approach first 90 days.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.