Growth Marketing Leader, Iberia, France & Morocco

Posting Description

Growth Marketing Leader, Iberia, France & Morocco

The Subregional Marketing and Communications Leader, Iberia, France & Morocco will be responsible for developing and driving comprehensive Marketing & Communications (MarComm) strategies to drive demand generation, engagement, and retention across assigned clusters. This role requires a blend of strategic thinking, senior stakeholder management, people leadership, analytical skills, and hands-on execution. The ideal candidate understands local market dynamics and can tailor global marketing strategies to local needs. Overall, this leader will bridge the gap between global, regional strategy and local execution, driving more effective and impactful marketing & communications initiatives within this geographical subregion.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world! As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

Strategy & Growth

· Lead the Marketing & Communications team across Iberia, France and Morocco, aligning local initiatives with Aon United and EMEA growth priorities.

· Develop and implement country and subregional marketing plans that:

· Build brand awareness

· Increase thought leadership

· Drive demand generation (MQLs)

· Improve marketing influence, uplift and Return on Investment

· Identify growth opportunities and implement initiatives that increase market penetration and support business goals.

Campaign & Program Management

· Lead integrated multichannel campaigns across digital, social, email, content, events and sponsorships.

· Partner closely with local business leaders and regional stakeholders to ensure alignment and execution excellence.

· Monitor campaign performance and continuously optimize results.

· Manage budgets effectively, improving Return on Investment and identifying cost efficiencies.

Operational Leadership

· Drive reporting and performance measurement, demonstrating marketing impact to business leadership.

· Oversee event strategy, sponsorship activation and governance frameworks.

· Ensure consistent use of marketing processes, tools and systems (Marketing Cockpit, Monday.com and Cvent).

· Maintain strong financial oversight of marketing spend and resource allocation.

People Leadership

· Lead, develop and inspire a high-performing, collaborative and inclusive team.

· Foster accountability, innovation and alignment with Aon United values.

· Ensure compliance with legal, regulatory and risk management requirements.

· Drive talent development, succession planning, colleague engagement and wellbeing initiatives.

Stakeholder Management

· Build strong relationships with senior business leaders (CEO, CCO and Solution Leaders) and regional Marketing & Communications leadership.

· Act as a trusted advisor to country leadership teams and support strategic business priorities across the subregion.

Skills and experience that will lead to success

Strong and significant leadership experience demonstrated in growth marketing, digital marketing or a related role.

Proven track record of developing and executing successful marketing strategies in a multi-market environment.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent leadership and team management skills.

Ability to embrace cultural differences

Exceptional communication and interpersonal skills.

Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, marketing automation tools).

Ability to adapt to a fast-paced and dynamic work environment.

#LI-RJ1