The Challenge
PrizePicks is the fastest-growing sports company in North America, dominating Daily Fantasy Sports across NFL, NBA, and Esports. You'll own the entire CRM function—segmentation, personalization, real-time messaging, and retention—for a platform driving millions in player engagement.
Your Mission
Audit current CRM tech stack and messaging strategy; map cross-functional dependencies with Product, Analytics, Creative, and Revenue Ops
Define segmentation framework and behavioral targeting logic with Analytics; identify top 5 high-value player segments for immediate campaign optimization
Launch 3 A/B tests on email, push, and SMS channels to establish baseline performance metrics and test-and-learn culture
Build and onboard CRM team; establish weekly cadence with cross-functional partners and KPI dashboards for leadership visibility
Deliver 15-20% lift in player participation and engagement through personalized, real-time moment-based campaigns
Scale advanced segmentation to 10+ behavioral cohorts; implement predictive modeling to identify churn risk and high-LTV players
Execute 12-15 multivariate tests across channels; publish testing learnings playbook and shift team to data-driven decision-making
Partner with Product on 2-3 retention initiatives (reactivation campaigns, win-back sequences, VIP player programs); measure incremental impact on lifetime value
KPIs You'll Own
Player Participation Rate
% of active players engaging with CRM campaigns and converting to in-platform actions week-over-week.
Retention/Churn Rate
30/60/90-day cohort retention; track impact of CRM messaging on player lifetime value.
Campaign Engagement Rate
Open rate (email), click-through rate (push/SMS), in-app message interaction; by channel and segment.
Incremental Lift
Measurable behavioral change attributable to CRM campaigns (participation, spend, session frequency) vs. control groups.
Unsubscribe/Opt-Out Rate
Monitor brand health and message relevance; target <2% monthly churn.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Marketing (not specified)
Current Team
CRM team size not specified; likely 2-4 person team
New backfill or expansion role (exact scope TBD)
The Package
Salary
$150K-$180K base
Remote
On-site, Atlanta, GA (Full-time)
Benefits & Perks
Company Intelligence
PrizePicks is the fastest-growing sports company in North America (Inc. 5000), leading the Daily Fantasy Sports space across NFL, NBA, and Esports. With 550+ employees, the platform is built for diverse player bases with no sports fandom requirement.
Team Size
550
Culture
Inclusive, diversity-focused, values individuals from diverse backgrounds
Is This Role For You?
- You've led CRM/lifecycle marketing at a consumer tech or gaming company and driven measurable engagement/retention uplift
- You're fluent in segmentation, personalization, and real-time behavioral marketing (not just lifecycle stage automation)
- You thrive in cross-functional environments and can influence Product, Analytics, and Creative teams without formal authority
- You're obsessed with testing, experimentation, and data—and can translate insights into strategy and team culture
- You have 7+ years in growth marketing, CRM, or lifecycle roles with 3+ years in leadership
- You're looking for a traditional email-focused lifecycle marketer; this role is about real-time, moment-based, behavioral-driven engagement
- You lack experience with data tools (SQL, BI platforms, analytics) or can't translate metrics into strategic recommendations
- You're uncomfortable building/managing teams or don't have a track record of hiring and developing talent
- You're seeking remote-only flexibility; this is a full-time, on-site Atlanta role
Interview Process
Recruiter Screen
30 min: Background, CRM experience, team leadership, and fit for fast-growth startup
Hiring Manager (CMO/VP Marketing)
45 min: Deep dive on CRM strategy, cross-functional collaboration, and how you'd approach the first 90 days
Case Study / Take-Home
Analyze anonymized CRM campaign data; recommend segmentation strategy, testing plan, and expected lift (timeline: 3-5 days)
Cross-Functional Panel
30 min each with Product, Analytics, and Creative; test collaboration and communication skills
Executive/Offer
Final conversation with CMO or C-suite; culture fit, growth opportunity, and offer negotiation
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.