The Challenge
PrizePicks is the fastest-growing sports company in North America, dominating Daily Fantasy Sports across NFL, NBA, and Esports. You'll own the entire CRM function-segmentation, personalization, real-time messaging, and retention-for a platform driving millions in player engagement.
Your Mission
Audit current CRM tech stack and messaging strategy; map cross-functional dependencies with Product, Analytics, Creative, and Revenue Ops
Define segmentation framework and behavioral targeting logic with Analytics; identify top 5 high-value player segments for immediate campaign optimization
Launch 3 A/B tests on email, push, and SMS channels to establish baseline performance metrics and test-and-learn culture
Build and onboard CRM team; establish weekly cadence with cross-functional partners and KPI dashboards for leadership visibility
Deliver 15-20% lift in player participation and engagement through personalized, real-time moment-based campaigns
Scale advanced segmentation to 10+ behavioral cohorts; implement predictive modeling to identify churn risk and high-LTV players
Execute 12-15 multivariate tests across channels; publish testing learnings playbook and shift team to data-driven decision-making
Partner with Product on 2-3 retention initiatives (reactivation campaigns, win-back sequences, VIP player programs); measure incremental impact on lifetime value
KPIs You'll Own
Player Participation Rate
% of active players engaging with CRM campaigns and converting to in-platform actions week-over-week.
Retention/Churn Rate
30/60/90-day cohort retention; track impact of CRM messaging on player lifetime value.
Campaign Engagement Rate
Open rate (email), click-through rate (push/SMS), in-app message interaction; by channel and segment.
Incremental Lift
Measurable behavioral change attributable to CRM campaigns (participation, spend, session frequency) vs. control groups.
Unsubscribe/Opt-Out Rate
Monitor brand health and message relevance; target <2% monthly churn.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer or VP Marketing (not specified)
Current Team
CRM team size not specified; likely 2-4 person team
New backfill or expansion role (exact scope TBD)
The Package
Salary
$150K-$180K base
Remote
On-site, Atlanta, GA (Full-time)
Benefits & Perks
Company Intelligence
PrizePicks is the fastest-growing sports company in North America (Inc. 5000), leading the Daily Fantasy Sports space across NFL, NBA, and Esports. With 550+ employees, the platform is built for diverse player bases with no sports fandom requirement.
Team Size
550
Culture
Inclusive, diversity-focused, values individuals from diverse backgrounds
Is This Role For You?
- You've led CRM/lifecycle marketing at a consumer tech or gaming company and driven measurable engagement/retention uplift
- You're fluent in segmentation, personalization, and real-time behavioral marketing (not just lifecycle stage automation)
- You thrive in cross-functional environments and can influence Product, Analytics, and Creative teams without formal authority
- You're obsessed with testing, experimentation, and data-and can translate insights into strategy and team culture
- You have 7+ years in growth marketing, CRM, or lifecycle roles with 3+ years in leadership
- You're looking for a traditional email-focused lifecycle marketer; this role is about real-time, moment-based, behavioral-driven engagement
- You lack experience with data tools (SQL, BI platforms, analytics) or can't translate metrics into strategic recommendations
- You're uncomfortable building/managing teams or don't have a track record of hiring and developing talent
- You're seeking remote-only flexibility; this is a full-time, on-site Atlanta role
Interview Process
Recruiter Screen
30 min: Background, CRM experience, team leadership, and fit for fast-growth startup
Hiring Manager (CMO/VP Marketing)
45 min: Deep dive on CRM strategy, cross-functional collaboration, and how you'd approach the first 90 days
Case Study / Take-Home
Analyze anonymized CRM campaign data; recommend segmentation strategy, testing plan, and expected lift (timeline: 3-5 days)
Cross-Functional Panel
30 min each with Product, Analytics, and Creative; test collaboration and communication skills
Executive/Offer
Final conversation with CMO or C-suite; culture fit, growth opportunity, and offer negotiation
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Senior Associate, Consumer Retention Marketing
Doordashusa • New York , NY; San Francisco, CA; Seattle, WA; Los Angeles, CA; Sunnyvale, CA; Chicago, IL; Austin, TX; Denver, CO; Atlanta, GA; Miami, FL; Boston, MA; Washington, DC
Senior Manager, Retention Marketing, DashPass
Doordashusa • New York, NY
Manager, B2B Retention, DoorDash for Business
Doordashusa • New York, NY; San Francisco, CA; Sunnyvale, CA; Los Angeles, CA; Chicago, IL; Denver, CO; Boston, MA; Austin, TX; Atlanta, GA; Miami, FL; Seattle, WA; Washington D.C.
CRM & Lifecycle Marketing Coordinator - Contractor
Lunar Solar Group • United States
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.