Manager, Lifecycle Marketing

We are looking for a strategic, hands-on Manager, Lifecycle Marketing to own retention and the repeat purchase loop at Pampered Chef. In this role you will own our full CRM communication strategy across email, SMS, and customer journeys, deepening engagement with existing customers, growing our owned list from every new buyer source, and turning first purchases into repeat purchases, party guests into hosts, and hosts into advocates.

You will thrive here if you are a data driven marketer with a strong analytical mindset, deep expertise in enterprise lifecycle platforms like Bloomreach, Braze, or Iterable, and a passion for continuous experimentation. You are comfortable balancing strategic thinking with tactical execution, and you understand that in a direct selling business lifecycle serves two audiences: the customer and the consultant who brought her in.

If you are excited to build lifecycle programs that create real customer relationships and drive real business outcomes, we would love to hear from you.

Key Responsibilities

• Own the end to end strategy and execution of lifecycle marketing programs in Bloomreach.
• Analyze cohort and segment performance regularly to uncover trends, understand the why behind customer behavior, and develop actionable insights that inform strategy
• Develop and execute a robust experimentation roadmap to increase repeat purchase, engagement, and lifetime value through A/B testing and continuous optimization
• Design and manage sophisticated email programs aimed at increasing engagement and driving conversion
• Identify drop off points within the customer journey, from first purchase to second purchase and from guest to host, and implement targeted, trigger based campaigns to address friction and improve key KPIs.
• Grow the owned email list from every new buyer source, with capture flows live when a channel opens, not after.
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across email and SMS, including list hygiene, CAN SPAM, and TCPA requirements for consultant and consumer messaging.
• Leverage customer segmentation and persona development across new customers, repeat buyers, party guests, hosts, and consultants to tailor messaging, offers, and campaigns that resonate with high potential groups.
• Track and report on campaign performance and KPIs such as lifecycle revenue, journey conversion, repeat purchase rate, list growth, LTV, and party participation; bring recommendations, not status.
• Forecast lifecycle outcomes and track progress toward growth and revenue goals, surfacing goal risk early with a recommendation attached.
• Manage Bloomreach as the platform of record and lifecycle vendor engagements on outcomes, owning vendor day to day and the roadmap of platform improvements.
• Provide lifecycle support to the field: consultant and host programs, party follow up triggers, and consultant attributable outcomes for program readouts.
• Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs.

Experience & Education:

Required

• Bachelor’s in Marketing, Business Administration, or a related field or the equivalent experience.
• 3 to 5 years of hands-on experience in email and or SMS marketing with a focus on revenue generation.
• Experience building and managing lifecycle and triggered marketing campaigns.
• Strong skills in audience segmentation, campaign execution, QA, and deployment.
• Experience troubleshooting campaign, data, and lifecycle performance issues.
• Familiarity with API-driven marketing environments, including basic understanding of JSON, event schemas, and dynamic content logic.
• Experience with A/B testing and measuring impact on performance and revenue.
• Knowledge of email and SMS best practices, compliance, and data hygiene.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

• Direct experience with Bloomreach Engagement.
• Experience with deliverability and QA tools such as Validity, Everest, or Litmus.
• Familiarity with webhooks and event ingestion concepts.
• Experience working in cross-functional environments with technical and marketing teams.

• Salary Range: The anticipated salary range for this position is $115,000-125,000 annually, depending on experience and qualifications.
• Bonus Eligibility: This role is eligible for a performance-based bonus based on individual and company performance.

This position includes a comprehensive benefits package, which includes:

• Medical, dental, and vision insurance
• Company-paid life insurance with additional voluntary coverage options
• Disability insurance
• Additional voluntary benefits
• 401k match
• Flex PTO
• Paid parental leave
• 30%+ discount on Pampered Chef products and product giveaways
• Free onsite fitness center and sports court
• Premium Care.com membership
• Hybrid work environment

• Work Model: Pampered Chef follows a hybrid schedule at the headquarters office in Addison, IL. Coworkers are expected in the office Tuesday, Wednesday, and Thursday each week
• Travel Requirements: Less than 10%