VP of Marketing vs Paid Acquisition Manager

VP of Marketing typically pays more — median total comp around $180K vs $68K for Paid Acquisition Manager on Growth.Talent listings.

VP of Marketing: Senior marketing leader. Owns brand + demand + the team. Paid Acquisition Manager: Run paid ads at scale. Own CAC, ROAS, and the LTV math. The two roles overlap most heavily in strategy and full-funnel ownership; they diverge on whether the focus is performance/operator (often VP of Marketing) or brand/cross-functional leadership (often Paid Acquisition Manager).

Paid Acquisition Manager — 204 open roles vs 4 for VP of Marketing on Growth.Talent.

VP of Marketing — 25% of open VP of Marketing roles allow remote, vs 18% for Paid Acquisition Manager.