Head of Growth vs Lifecycle Marketing Manager

Head of Growth typically pays more — median total comp around $110K vs $90K for Lifecycle Marketing Manager on Growth.Talent listings.

Head of Growth: Own the growth function end-to-end. Strategy, channels, hiring. Lifecycle Marketing Manager: Email, push, in-app. The channel that compounds with the user base. The two roles overlap most heavily in strategy and full-funnel ownership; they diverge on whether the focus is performance/operator (often Head of Growth) or brand/cross-functional leadership (often Lifecycle Marketing Manager).

Lifecycle Marketing Manager — 110 open roles vs 82 for Head of Growth on Growth.Talent.

Lifecycle Marketing Manager — 22% of open Lifecycle Marketing Manager roles allow remote, vs 15% for Head of Growth.