Jean-Francois Mace, MARKETING PERFORMANCE MANAGER - ONLINE SALES GOVERNANCE at Volkswagen Financial Services
Directeur Performance Marketing & Digital | Head of Growth | Croissance Rentable | IA · Data · Full Funnel · Lifecycle | Scale-up & Grand Groupe | +15 ans | IDF
Jean-Francois Mace is MARKETING PERFORMANCE MANAGER - ONLINE SALES GOVERNANCE at Volkswagen Financial Services, based in Paris, France. Manager growth professional. I drive profitable growth by managing digital performance end-to-end — from data strategy to full-funnel execution — in complex environments, from startups to heavily regulated large enterprises. View full profile, professional background, and request an introduction on Growth.Talent.
About Jean-Francois Mace
I drive profitable growth by managing digital performance end-to-end — from data strategy to full-funnel execution — in complex environments, from startups to heavily regulated large enterprises. 🎯 With 15+ years of experience in France and internationally (India, USA, UK, Germany, Italy, Spain, Portugal, Belgium), I operate across broad scopes: acquisition, lifecycle marketing (activation, retention, reactivation), go-to-market strategy, data governance, and team & agency management. 📊 Measurable results: • x1.5 international sales in 1 year across 6 European countries and 5 US states — Free2move (Stellantis) • +13.5% EBITDA in 1 year — Carizy (Renault) • -78% acquisition cost for Opel (European best case — Dentsu iProspect) 🔧 Core expertise: Digital Performance · Growth Marketing · Full Funnel · Lifecycle Marketing · Acquisition (SEA Google Ads, Paid Social Meta Ads, Affiliation, Display) · CRM & Marketing Automation · A/B Testing & CRO · Test & Learn · Data & Measurement (CDP, Cohort Analysis, Attribution, Multi-touch Models, GA4, Looker Studio) · 1st/2nd/3rd Party Data Strategies · AI & Automation (ESCP, Make) · OKRs & KPIs (CAC, ROAS, LTV, ARR, Churn, NPS) · Forecasting & Budgeting · Go-to-Market · E-commerce · Cross-functional Team Leadership · €4M Budget · 7 Countries · 35 Indirect Reports · 10 Agencies
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Manager
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Jean-Francois Mace is MARKETING PERFORMANCE MANAGER - ONLINE SALES GOVERNANCE at Volkswagen Financial Services, based in Paris.
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Jean-Francois Mace currently works at Volkswagen Financial Services as MARKETING PERFORMANCE MANAGER - ONLINE SALES GOVERNANCE.
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