Jason Ing, Chief Marketing Officer at Gusto
CMO at Gusto scaling B2B growth with emotional storytelling
Jason Ing is Chief Marketing Officer at Gusto. C-Level growth professional. Jason Ing is Chief Marketing Officer at Gusto, a leading HR benefits and payroll platform for small and medium businesses. View full profile, professional background, and request an introduction on Growth.Talent.
About Jason Ing
Jason Ing is Chief Marketing Officer at Gusto, a leading HR benefits and payroll platform for small and medium businesses. He previously held marketing leadership roles at AWS, Prime Video, and Xbox, and began his career in brand management at Procter & Gamble. He holds an MBA from the Wharton School. Ing believes that B2B marketers wrongly conflate brand marketing with mass marketing, and that emotional storytelling is essential even in rational B2B purchase decisions.
Jason Ing's Professional Details
Seniority
C-Level
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Podcast Appearances & Insights
Jason Ing on Why B2B Marketing Needs More Emotion, Not Less
The CMO of Gusto argues that B2B's rational veneer is a trap—and that the best enterprise software should make you smile when you get paid.
Growth Talks (Right Side Up)
Growth at Gusto
45 min
Open Growth Roles at Gusto
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Jason Ing is Chief Marketing Officer at Gusto.
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Jason Ing currently works at Gusto as Chief Marketing Officer.
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