Guillaume Naffah, Head of SEA & Digital Marketing Specialist at RANKWELL - Agence Search Internationale
Head of SEA & Digital Marketing Specialist at Rankwell
Guillaume Naffah is Head of SEA & Digital Marketing Specialist at RANKWELL - Agence Search Internationale, based in Paris, France. VP growth professional. Guillaume Naffah guillaume. View full profile, professional background, and request an introduction on Growth.Talent.
About Guillaume Naffah
Guillaume Naffah guillaume.naffah@gmail.com Head of SEA & Digital Marketing Specialist at Rankwell +12 years work experience in Digital Marketing (Paid Search expert) Fluent in English. TOEIC: 970/990. Written and spoken with pleasure. 90% courses taught in English. Group studies & presentations in English. << EDUCATION AND CERTIFICATION >> 2008–2013: Master (M2) in Information Systems Management at IESEG School of Management. << WORK EXPERIENCE >> +12 years in Digital marketing & Online Paid Acquisition : Paid Search (SEA, Google Ads, Microsoft/Bing, YouTube, Display, App promotion, Affiliate Marketing, Maps & Local Ads), Paid Social (Meta, LinkedIn Ads) > 2023-today: Head of SEA at Rankwell - International Search Agency Team Management / Recruitment / Process & Unit Organisation / Tender offers > 2020-2023: Ad's up Consulting - Team Leader SEA & Digital Marketing Specialist (2,5 years) Management of 4 people & Digital Marketing Expert International key accounts (TheFork, Weber, Edenred) > 2019-2020: Labelium - Digital Marketing Manager at Labelium (14 months) Management of 4 people on International key accounts. 2018-2019: Labelium - Digital Marketing Consultant at Labelium (1 year) Clients: Carrefour, entities Carrefour Banque, Carrefour Voyages, Carmila (malls) > 2017-2018: DigitasLBi, Publicis.Sapient - Publicis Group (18 months) Clients: Place des Tendances (retail, SEA) / La Banque Postale (bank, Social media) / Mister Auto (automobile, SEA) - management of 2 juniors + a trainee - international coordination (Sweden, Finland, Norwegian, Danemark) > 2015-2017: Performics, Publicis.Media - Publicis Group (2 years) In charge of Paid Search Marketing SEA Campaigns. Account: Big FR Retailer - Fnac.com (10M€-15M€) Management of trainees. > 2014-2015: Havas (16 months) Search Engine Marketing Specialist (Search & Performance). Client portfolio management, performance or traffic acquisition objectives. Clients: BNP Paribas (800k€), Kia & Hyundai Motors Company (480k€). Management of trainees. > 2013-2014: GroupM, 10-months internships (6 months in Paris & 4 months in Brussels offices). SEA Account Manager (Google Ads, Analytics, YouTube, Bing, Facebook Marketplace). Clients such as: SFR (500k€), Le Monde (35k€-Adwords), American Express (10k€-Facebook). << COMPUTING SKILLS AND TOOLS >> Computing skills: Microsoft Office (Excel, Powerpoint), Google (Google Ads, Analytics, SA360, DV360). SEA reporting tools (Google Ads Editor, Supermetrics, Optmyzr). Social Media skills: Meta (Facebook), Instagram, LinkedIn, Twitter, DV360 & Programmatic (RTB)
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Guillaume Naffah is Head of SEA & Digital Marketing Specialist at RANKWELL - Agence Search Internationale, based in Paris.
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Guillaume Naffah currently works at RANKWELL - Agence Search Internationale as Head of SEA & Digital Marketing Specialist.
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